Future for Tourism
The path to change is a journey and lasting solutions take time. For over twenty years, we have been actively advancing holidays which have been pushing towards a more just, equitable, and sustainable future for all. We are now standing alongside a coalition of six leading organisations that have made their global mission to place destinations at the very centre of their recovery strategies. The Future of Tourism Coalition is a collaborative effort to chart a new, more sustainable direction for tourism and shift the status quo. The Coalition is comprised of six non-governmental organisations The Center for Responsible Travel (CREST), The Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, The Travel Foundation.
The Future for Travel Coalition has will support the industry by providing the tools, guidance and collaboration to ensure a stronger path forward and encourage a diverse and inclusive set of signatories to sign on and share their perspectives and experiences to collectively work towards building a more sustainable way of exploring the world in a more conscious and responsible manner.
The Coalition has collaboratively developed and launched a set of Guiding Principles that outline a bold vision for tourism's path forward. The 13 principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends.
The Coalition is calling upon tourism agencies, travel companies, governments, investors, non-governmental organisations, and destination communities to sign on to these Guiding Principles. By voicing our commitment, signatories agree to align their strategies and actions behind this transformative set of principles as we attempt to move forward from the COVID-19 pandemic. We can only make a positive change on a large scale if we act in unity and transparency.
If you feel like you as an individual or the organisation that you work for might be interested in pledging your support, you can become a signatory here.