Tomorrow's Air Clean Up Pact

We all know that when we travel, especially by air, that we increase our individual carbon footprint. As the owner of a travel business, I’ve struggled with the justification of flying to get to some destinations around the world. As part of our business, Travel Matters plant trees with Trees for Cities for every holiday we sell and we encourage clients to take trains over planes. It’s not the only answer to reducing our carbon footprint, but it is one tool which is important and valuable.

We are excited that there is another solution which helps with the emissions generated from our travel. Direct air capture, a technology for carbon removal that climate scientists say is necessary for averting the worst effect of climate change. The idea that you can capture carbon and remove it permanently is so exciting. After a conversation with Christina Beckmann, co- founder of Tomorrow’s Air, I had no hesitation that we should play our part and join this collective.

Travel Matters are proud to sign the Tomorrow’s Air Clean Up Pact, supporting a growing, global network of sustainable travel partners, launched in partnership with revolutionary direct air capture provider Climeworks. Tomorrow’s Air builds on wisdom and connections established over 20 years of supporting sustainable travel businesses and their entrepreneurial leaders to harness the power of travel for tangible climate action.

Tomorrow’s Air provides a way for individual travelers, along with businesses to pay for carbon removal via direct air capture and also support the necessary inspiration and educational campaigns to help scale this much-needed activity up. I was especially intrigued by the Artists for Air program within Tomorrow’s Air; it’s bringing artists of all types to help inspire and educate travelers about positive, meaningful climate action.

Travel Matters hopes our efforts will help create awareness about Tomorrow’s Air in the travel and tourism industry as well as engage our clients about this more permanent solution of carbon reduction.

Blog written by Karen Simmonds, Founder of Travel Matters and Photo by Gustavo Espindola @basico on Unsplash