Copenhagen Canal Quayside

What a privilege to visit Copenhagen. I hadn't discovered a new city since 2019 and when you are in my industry, that's quite a long time. The joy of packing the suitcase and heading off to investigate a new country filled me with such joy. A flight to Copenhagen is super quick with a very straight forward transfer from the Danish airport to the city centre. A civilized flight mid morning allowed us to be in the city mid afternoon with time to jump on some bikes and adventure around.  Our base for the next couple of days was the iconic hotel D’Angleterre - a beauty of a property if I have ever seen one. Central, grand, homely, not stuffy - its staff oozed welcome with friendly engaging smiles and caring attitudes - oh and I should add home to the Michelin star restaurant Marchal.  

Karen outside the Hotel D’Angleterre, Copenhagen

Photo by Febiyan

I had been curious to visit Copenhagen and Denmark overall - my knowledge of the country was somewhat limited - think Lego, Carlsberg lager and the Nordi series on Netflix The Bridge!! I love a Scandi thriller! Incidentally that bridge, over 8 kms long, links Denmark to Sweden allowing many Swedes and Danes easy access to live and work in both countries. Back to my curiosity of the country - I had heard good things about the Danes and their way of life, their attitude to community and happiness. You are probably well acquainted by the term Hygge - meaning connection, coziness and enjoying the simple pleasures of life with those you love.

The City of Happiness

Did you know that there is the Research Institute of Happiness headed up by Meik Wiking? The organization is an independent think tank exploring why some societies are happier than others. Their mission is to inform decision makers of the causes and effects of human happiness, making well-being part of the public policy debate, and improving quality of life for everyone on the planet. They partner with cities, governments and organisations to set the agenda to improve quality of life. With so much care in a society it’s obvious that its citizens would find suitable ways to look after their environment too, which is reflected in their living choices and behaviour - the Danes are leading in sustainability especially with building infrastructure and how it affects their environment. Another fun fact I learnt is the new cable, 760kms long - yes you read that correctly (the world's longest high voltage cable) is being laid under the sea between Denmark and the UK which is going to supply us with renewable energy from the Danes wind farms  - how cool is that? A great scheme that will help the environment and help us Brits come away from fossil fuels.

Karen in Christianhavn

Copenhagen really is a beautiful city -  full of eco-friendly buildings using renewable energy initiatives - green roofing, solar, rainwater harvesting systems, urban gardens and green space galore. I thought most novel is the waste plant which has a secondary function of offering a ski slope - a truly innovative and pioneering idea. On the subject of cleaner living - did you know that 9 out of 10 Danes own a bicycle? And 26% of families living with two children in the city of Copenhagen own a cargo bike. Londoner’s - we could do so much better than we do and take a leaf out of the Copenhagener’s book and come away from our dirty polluting cars.

The Hotel D’Angleterre offers their guests bikes for free so it was a pleasure to pedal off and meander around the city on the generously wide bike lanes. One unique cycle super highway crosses the canal. We had to wait as the bridge closed for the cyclists and was raised in order to let a tall ship pass along the canal. It was an awesome sight! 

The bicycle super highways of Copenhagen, by Aurora Ferreira

What else are the Danes doing right, you may ask - well free education for students, free health care, low criminality and a general good work/life balance. It's that feeling of Hygge again. So with the backdrop of understanding why Denmark had drawn me in, let me highlight a few experiences I tried when in the capital of happiness. 

I biked to the picturesque district of Christianshavn. An idyllic place to immerse yourself in the pretty and colourful neighbourhood which is made up of small islands.

The beautiful canals of Copenhagen

I participated in a sea plane excursion, boarding close to the Little Mermaid - it was a 20 minute excursion over the harbour, allowing fantastic views of Copenhagen and beyond. The sea plane excursion with Nordic Seaplanes was followed by a boat ride with Hey Captain- a more intimate boat excursion where you can talk with the captain offering a very personal way to cruise the canals.

Photo by Rolands Varsbergs

100% take a  guided food tour. Danish food wasn't particularly known globally until a new wave of chefs brought restaurants like Noma into international attention. Joining a Food Tour Copenhagen you’ll meet the  locals and be given local insight. There is so much diversity in Copenhagen’s food scene.   In 2021 14 of Copenhagen's restaurants had 23 Micheln stars between them!  I was fortunate to visit La Glace - the oldest patisserie in Denmark, Aamanns 1921 a famous Danish restaurant and the food markets at Tovehallerne.

Time in Copenhagen would not be complete without a visit to Tivoil Gardens, the oldest theme park in the world. 

My last evening was spent at the Balthazar champagne bar where they are renowned for their signature champagne cocktails - I had a Downton Abbey - very in keeping with the release of the new Downton Abbey movie recently released!

Swimming at Islands Brugge, Copenhagen

Swimming at Islands Brugge, Copenhagen

I could have done with a few more hours in this glorious capital - my last morning I headed to the area called Islands Brygge - which translates as Iceland’s Quay - a gorgeous stretch of waterfront where outdoor bathing and swimmers gather all year round. It was a magical experience for me.

 Karen travelled in April 2022 to Copenhagen in the company of Flospitality and stayed at D'Angleterre Hotel.  

It’s a vital migration highway that follows the Cocos Ridge connecting the Galapagos Islands, Ecuador with Cocos island, Costa Rica. One of our Make Travel Matter charity partners, Galapagos Conservation Trust (GCT) has been supporting the creation of the proposed Galapagos-Cocos Swimway protected area since 2018, by helping their science partners gather important evidence needed to drive forward the creation of this 240,000 km2 route, which is critical for conserving endangered Galapagos marine species.

Photo credit to Migramar

This May saw the launch of the 2021 Galapagos-Cocos Swimway expedition. It has an expert team of scientists gathering evidence to support the protection of this vital Swimway. They started in Costa Rica, travelled down to Cocos Island National Park and down the Swimway to the Galapagos Islands. Alongside this, GCT are running a virtual Swimway Challenge which is encouraging people to walk, run, swim, cycle or wheelchair the length of the Swimway whilst raising awareness and funds. We are signed up! 700 miles of swimming, (mostly) and cycling + walking. You can give here if you feel inclined!

The Galapagos Islands offer an enriching, once-in-a-lifetime opportunity to see various animals and marine life in their natural habitats. We send clients to the Islands, which were studied by Charles Darwin and inspired him with his Theory of Evolution, as well as visiting Ecuador.  This image below though shows a different story, right?

Photo credit to Fu Yuan Yu Leng 999 in 2017 Galapagos National Park

The Galapagos Conservation Trust is one of our charity partners. As part of our Make Travel Matter campaign, we have supported them in various ways. Travel Matters have accepted the challenge and created a team for the Virtual Swimway. I am an avid fan of open water swimming and despite not being able to be in the Galapagos to support this project, I believe we can create more awareness about this crucial passage for the protection of the marine life. You can follow here on our fundraising page and support the team members who are swimming, walking and cycling the equivalent distance of 700 miles. I am making the most of my membership to the UK’s largest outdoor swimming pool - the Tooting Lido. Currently 13 degrees water temperature, you can’t stay in long but I’m totalling up the lengths with my team mates! My other team members are using Brockwell Lido and Charlton Lido - both in London. Please do support us if you can!

Tooting Lido, London - where most of my swimming is taking place.

Tourism is the largest employer on the Galapagos Islands making up over 80% of the economy. In 2019, over 270,000 people visited Galapagos. In 2020, this dropped to 72,000 – a massive 73% decline. Vital scientific research will be severely impacted because of the decline. The Galapagos Islands is a volcanic archipelago in the Pacific Ocean. It's considered one of the world's foremost destinations for wildlife-viewing. The incredible diversity of wildlife found in Galapagos is what makes this volcanic archipelago so very special.

We hope when international travel resumes safely from the UK and when people consider travelling to this breathtaking natural region of the world, that they will enquire about possible ways to support this vital work for generations to come.

And just to remind you, we are supporters of the Future of Tourism coalition, who’s Guiding Principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends. Our participation of the Swimway Challenge is one clear demonstration of these principles.

Future of Tourism supporter

We all know that when we travel, especially by air, that we increase our individual carbon footprint. As the owner of a travel business, I’ve struggled with the justification of flying to get to some destinations around the world. As part of our business, Travel Matters plant trees with Trees for Cities for every holiday we sell and we encourage clients to take trains over planes. It’s not the only answer to reducing our carbon footprint, but it is one tool which is important and valuable.

We are excited that there is another solution which helps with the emissions generated from our travel. Direct air capture, a technology for carbon removal that climate scientists say is necessary for averting the worst effect of climate change. The idea that you can capture carbon and remove it permanently is so exciting. After a conversation with Christina Beckmann, co- founder of Tomorrow’s Air, I had no hesitation that we should play our part and join this collective.

Travel Matters are proud to sign the Tomorrow’s Air Clean Up Pact, supporting a growing, global network of sustainable travel partners, launched in partnership with revolutionary direct air capture provider Climeworks. Tomorrow’s Air builds on wisdom and connections established over 20 years of supporting sustainable travel businesses and their entrepreneurial leaders to harness the power of travel for tangible climate action.

Tomorrow’s Air provides a way for individual travelers, along with businesses to pay for carbon removal via direct air capture and also support the necessary inspiration and educational campaigns to help scale this much-needed activity up. I was especially intrigued by the Artists for Air program within Tomorrow’s Air; it’s bringing artists of all types to help inspire and educate travelers about positive, meaningful climate action.

Travel Matters hopes our efforts will help create awareness about Tomorrow’s Air in the travel and tourism industry as well as engage our clients about this more permanent solution of carbon reduction.

Blog written by Karen Simmonds, Founder of Travel Matters and Photo by Gustavo Espindola @basico on Unsplash

As Travel Matters comes to the end of 2020 and continues to operate into our third decade, I look at our vision and mission with a sense of renewed purpose. At the beginning of the year, I signed a declaration “Tourism Declares a Climate Emergency.” This commitment remains as true today as it did in January, despite this challenging year of global pandemic.

The Vision

We curate and sell bespoke holidays and experiences around the world. We have a responsibility to create memorable travel experiences in a world where local communities and our planet can co- exist and flourish. We are dedicated to show how travel, when done right, can impact the world in a positive manner and can break down barriers. We aim to help protect the destinations we send travellers to and endeavour to engage our clients, industry wide connections and employees through our Make Travel Matter campaign.

Travel Matters acknowledges that climate change is real and there is a climate emergency. We recognise we have to act now to address this crisis in our third decade of trading. We pledge to work with our suppliers by collaborating to help build a new, regenerative tourism industry that engages our clients.

The Mission

We are dedicated to show how travel, when done right, can impact the world in a positive manner using tourism as a force for good. We are passionate about travelling and aim to share how we care for our planet and people through our work.

How we operate a travel company & address our carbon footprint + reduction in the work place:
We use Ecotricity as our energy provider using 100% renewable energy.
Use energy efficient light bulbs and turn off electrical devices when not in use.

Minimise our water use.
We recycle.
We use our own re useable bottles.
We cycle and walk to work or take public transport.

We put a reminder in our email signatures.
Use FSC-certified or recycled paper in the office and replace direct marketing with e-marketing.
Use the Ecosia Web Browser.

We facilitate team meetings and external meetings via conference call at every possible opportunity to reduce the need for physical travel.

We operate a remote working policy where possible.

With our partners:

Develop our partnership with Jump, engaging travel companies to embrace sustainability.

Continue supporting the Travel Foundation, as part of their role in the Future for Tourism Coalition.

Plant trees for every holiday booked through our partnership with Trees for Cities.

Support Climate Perks, the scheme for employers who grant additional days to staff to enable them to travel on holiday overland, without ‘losing’ leave days for the travel time.

We encourage the offsetting of carbon emissions for flights through Flightnook, who have an online emissions calculator.

We choose carefully our specialist suppliers and partners, some as AITO members who share the values that we do and pledge to protect the environment, respect local cultures, traditions, religions and built heritage, benefit local communities – both economically and socially, conserve natural resources from office to destination and minimise pollution through noise, waste disposal and congestion.

We favour partnering with community-owned/managed lodges or hotels, where our clients can have a meaningful impact on the local community.

In our client’s journey and holiday planning experience:

We encourage clients to use the train to reach destinations instead of flying as well as booking car hire or trains to travel between destinations.

We provide information about which airlines and routes are most efficient.

We encourage travellers by advocating the pack for a purpose initiative – taking small essentials that help the local communities they visit.

We believe cultural immersion and experiencing a new way of life transforms the guest.

We provide tips and ideas of how to support programmes and organisations that are working to protect the welfare, culture and environment within the destinations.

We encourage the support of the local communities by buying local, eating local food and drinking local brands as well as supporting local traditional artisans for their locally made products. We want to help keep traditional crafts alive, while also supporting small, independent business owners and artists.

Our Tourism Declares a Climate Emergency Plan

As Travel Matters heads into its 3rd decade and develops as a company, we aim to keep sustainability and responsible tourism at the heart of our business model. We have a responsibility to promote sustainable travel where possible and help protect the destinations, landscapes and habitats our customers love to visit.

Through our communications on social media, blogs, interviews and our conversations with our clients, our Make Travel Matter campaign raises awareness of how tourism can and should have a positive impact, as well as highlighting the negative impact of the climate crisis. We promote ideas around conservation & regeneration as well as helping travellers consider how to give back in meaningful ways, ensuring local communities, destinations and the environment benefit.

We aim to encourage clients and partners to take measures to monitor and reduce carbon through the development of our Jump partnership; an engagement programme that boosts sustainability and wellbeing.

We continue to explore partnerships which complement and align with our values and offer services which support Tourism Declares a Climate Emergency. We agree with the principles of the Future for Tourism Coalition.

We will continue to advocate for system change in travel, particularly in aviation as we learn more about carbon levy proposals for frequent flyer programmes as we aim to create a low carbon future.

We commit to reviewing, monitoring and reducing our own carbon impacts, both personally and professionally. Our partnership with Trees for Cities will continue as we pledge to have a tree planted on each holiday sold.

We are committed to collaborate with the Tourism Declares community, through learning and sharing better practice collectively.

Images by:

Scott Evans @scottsweb on Unsplash

Andreea-Maria Juganaru @andreeajuganaru on Unsplash

This guest blog was written by Tricia Barnett, Director of Equality in Tourism.

Equality in Tourism believes tourism should be fairer for women. We are a charity working to put gender on the agenda of global tourism. We want women all over the world to enjoy equal benefits of tourism, because in general they don’t. It’s not at all unusual for women to be working at the in the least well paid jobs with little opportunities for training. For example, a housekeeper in an award winning eco hotel in a country like Sri Lanka or Kenya might just earn £1 a day. She also might be struggling with a split shift, which means she hardly gets to see her children. But there are all sorts of ways that women can benefit from tourism and it’s so normal to see women selling their handicrafts or opening their homes for visitors to stay. For many of these women, tourism has been empowering.

Women farmers in Tanzania

But there are also people who live in successful tourism destinations who live in a parallel universe and have no idea how they might benefit from the visitors who are in a separate bubble. Equality in Tourism has our own path breaking project in the Kilimanjaro region of Tanzania. So many people come to climb the iconic mountain, but all around are impoverished families living a subsistence life. Many of these are farmers, and in Tanzania as elsewhere in the world, it is women who are the farmers. 

Four years ago we began work with a local women’s empowerment organisation, KWIECO ww.kwieco.com 

to train the most marginalised farming women in better farming methods, farming as a business, entrepreneurship and women’s empowerment. The objective was to help them create a co-operative which would supply the many local hotels and lodges with quality fruit and vegetables. Before training, they competed with each other in the market place to sell their produce to dealers. Prices were very low. So low, that when we first began work with the women and started a microfinance scheme, some couldn’t even save 30 pence.

Our business plan showed that the co-operative, Wamboma: Women Farming for Their Future, would be self sufficient in three years. They opened a shop. But then climate change created floods and drought that destroyed three crops. We raised money and now they have industrial sized greenhouses, drip irrigation, tanks and pumps. 

We were back on our feet. Until Covid-19 closed all the hotels and tourism came to a halt. 

We have always operated on a shoestring. But now we are stuck. The women are back in the market place and not getting the cost of their labour back as they sell at low prices once again. Having saved brilliantly and made use of their loans to send their children to university or buy a sowing machine or improve their farms, they can no longer save. What is such an important asset though, is that they have, for the first time in their lives, food security. 

We have had to think on our feet and the women would like to be trained to dry their produce and – a very western suggestion – to create farm boxes. All of this needs investment for training and equipment and a website, so we need to fundraise again. 

The results have been life changing. We would love to take the learning and share it elsewhere where women farm and tourism is a key industry.

Tricia at a weekly meeting in Namwai

The women, who were the most marginalised in their communities, are now sought out for their advice. They are managing the shop and their savings and their production. They are working together. They are challenging their men to support them better and are being supported to fight against gender based violence that has been rampant. It is quite wonderful to hear from the women how the project has changed their lives. Before the pandemic, a big adventure operator was organising for their tours to come to the villages and meet the women and see what they’ve achieved and to buy their produce. 

One day, perhaps you will be able to as well. You would be very welcome. 

Tricia Barnett 

www.equalityintourism.org 

Director 

Equality in Tourism