As Travel Matters comes to the end of 2020 and continues to operate into our third decade, I look at our vision and mission with a sense of renewed purpose. At the beginning of the year, I signed a declaration “Tourism Declares a Climate Emergency.” This commitment remains as true today as it did in January, despite this challenging year of global pandemic.

The Vision

We curate and sell bespoke holidays and experiences around the world. We have a responsibility to create memorable travel experiences in a world where local communities and our planet can co- exist and flourish. We are dedicated to show how travel, when done right, can impact the world in a positive manner and can break down barriers. We aim to help protect the destinations we send travellers to and endeavour to engage our clients, industry wide connections and employees through our Make Travel Matter campaign.

Travel Matters acknowledges that climate change is real and there is a climate emergency. We recognise we have to act now to address this crisis in our third decade of trading. We pledge to work with our suppliers by collaborating to help build a new, regenerative tourism industry that engages our clients.

The Mission

We are dedicated to show how travel, when done right, can impact the world in a positive manner using tourism as a force for good. We are passionate about travelling and aim to share how we care for our planet and people through our work.

How we operate a travel company & address our carbon footprint + reduction in the work place:
We use Ecotricity as our energy provider using 100% renewable energy.
Use energy efficient light bulbs and turn off electrical devices when not in use.

Minimise our water use.
We recycle.
We use our own re useable bottles.
We cycle and walk to work or take public transport.

We put a reminder in our email signatures.
Use FSC-certified or recycled paper in the office and replace direct marketing with e-marketing.
Use the Ecosia Web Browser.

We facilitate team meetings and external meetings via conference call at every possible opportunity to reduce the need for physical travel.

We operate a remote working policy where possible.

With our partners:

Develop our partnership with Jump, engaging travel companies to embrace sustainability.

Continue supporting the Travel Foundation, as part of their role in the Future for Tourism Coalition.

Plant trees for every holiday booked through our partnership with Trees for Cities.

Support Climate Perks, the scheme for employers who grant additional days to staff to enable them to travel on holiday overland, without ‘losing’ leave days for the travel time.

We encourage the offsetting of carbon emissions for flights through Flightnook, who have an online emissions calculator.

We choose carefully our specialist suppliers and partners, some as AITO members who share the values that we do and pledge to protect the environment, respect local cultures, traditions, religions and built heritage, benefit local communities – both economically and socially, conserve natural resources from office to destination and minimise pollution through noise, waste disposal and congestion.

We favour partnering with community-owned/managed lodges or hotels, where our clients can have a meaningful impact on the local community.

In our client’s journey and holiday planning experience:

We encourage clients to use the train to reach destinations instead of flying as well as booking car hire or trains to travel between destinations.

We provide information about which airlines and routes are most efficient.

We encourage travellers by advocating the pack for a purpose initiative – taking small essentials that help the local communities they visit.

We believe cultural immersion and experiencing a new way of life transforms the guest.

We provide tips and ideas of how to support programmes and organisations that are working to protect the welfare, culture and environment within the destinations.

We encourage the support of the local communities by buying local, eating local food and drinking local brands as well as supporting local traditional artisans for their locally made products. We want to help keep traditional crafts alive, while also supporting small, independent business owners and artists.

Our Tourism Declares a Climate Emergency Plan

As Travel Matters heads into its 3rd decade and develops as a company, we aim to keep sustainability and responsible tourism at the heart of our business model. We have a responsibility to promote sustainable travel where possible and help protect the destinations, landscapes and habitats our customers love to visit.

Through our communications on social media, blogs, interviews and our conversations with our clients, our Make Travel Matter campaign raises awareness of how tourism can and should have a positive impact, as well as highlighting the negative impact of the climate crisis. We promote ideas around conservation & regeneration as well as helping travellers consider how to give back in meaningful ways, ensuring local communities, destinations and the environment benefit.

We aim to encourage clients and partners to take measures to monitor and reduce carbon through the development of our Jump partnership; an engagement programme that boosts sustainability and wellbeing.

We continue to explore partnerships which complement and align with our values and offer services which support Tourism Declares a Climate Emergency. We agree with the principles of the Future for Tourism Coalition.

We will continue to advocate for system change in travel, particularly in aviation as we learn more about carbon levy proposals for frequent flyer programmes as we aim to create a low carbon future.

We commit to reviewing, monitoring and reducing our own carbon impacts, both personally and professionally. Our partnership with Trees for Cities will continue as we pledge to have a tree planted on each holiday sold.

We are committed to collaborate with the Tourism Declares community, through learning and sharing better practice collectively.

Images by:

Scott Evans @scottsweb on Unsplash

Andreea-Maria Juganaru @andreeajuganaru on Unsplash

The turn of the year has seen dramatic changes in everyday life, but it is okay to still be thinking about your next holiday! 

Travel is ever changing, which is handy for our fantastic clients, as there always seems to be something new to learn. That is why we travel, isn’t it? In essence yes, but your education starts well before you have arrived at the destination. Let’s straighten out the biggest misconceived term…

What is Sustainable Tourism?

It seems as if the term Sustainable has become a trendy corporate slogan, which has seen its meaning stripped to just being concerned with the environmental impacts of a product or experience. Now, add to this the confusing and diluted subsets of tourism, some of which include Eco, Green and Ethical Tourism. Don’t get us wrong, we love all the strides that have been made to raise awareness of sustainability in tourism, we just appreciate it can all be a bit overwhelming. Therefore, we understand that it has become increasingly harder to bracket ourselves into the type of traveller we want to be!

So what is sustainability in tourism? We believe it embraces the enrichment of the environment, economy and the society of a destination. Therefore, sustainability should be regarded as a responsible approach; not only provided by the supplier, but one adopted by the consumer.

If this is a philosophy you find yourself aligned with, perhaps check out our Responsible Global Tourist’s Guide.

Credit - Guillaume de Germain

Can travelling abroad be Sustainable?

If you’re really keen to escape the British Isles, here’s a few things to mull over –

Holiday for longer! It has become increasingly normal to work remotely, so why not consider preparing that presentation whilst relishing views of the Mediterranean? Need to finish that seemingly never-ending report? Perhaps the dulcet tones of tropical birds tweeting on the coast of the Indian Ocean will give you further inspiration. Less time travelling and more time to enjoy your immediate surroundings is good for your mental health. Staying in a villa, or short term holiday let, enables you to form your own social bubbles and manage the waste associated with cooking and cleaning (not just the dishes, but laundry too!). In fact, choosing a self-catering trip can greatly reduce food emissions than that of opting for an all-inclusive resort, where food waste is typically high.

These longer stays will also enable you to immerse yourself in the destination’s culture, which not only means you can learn more about the community, but local businesses will reap the rewards of a savvy-traveller.

Credit - Gary Butterfield

How can I reduce my Carbon Footprint?

As a conscientious traveller, we are all concerned about our mode of transportation. Of course, the biggest issue being flying! We know that catching a flight can be one of the most carbon-intensive associates of travelling, as the industry produces approximately 2% of global carbon emissions. So, if you’re unable to drive or catch a train, let us lend you some of our industry knowledge –

Choose an airline that has their own carbon offset program. The likes of Easyjet and Qantas make contributions (from your surcharge) to green initiatives, community support and investment in new technologies. British Airways and Lufthansa promote environmentally conscious partners, making the offsetting for their customer easier. Now, we’re of course not saying that carbon offsetting is the solution and we’re not asking our responsible traveller to shift the moral accountability for carbon reduction to someone else. We do believe that offsetting is one of a few tools at our disposal that can make changes across the travel community.

Why not pick an airline that has engaged in progressive technologies, regarding its aircraft and engines. Newer aircrafts, like the A320neo, have been adopted by the likes of Lufthansa and easyJet, and are far more fuel efficient.

Also, forget flying in business class! Abandon this lavish mind-set, as the extra space used to provide a reclining seat could easily accommodate an additional passenger in economy.

Finally, the greatest amount of fuel consumption during a flight is during the take-off. If you’re able to, opt for a direct flight. Not only will you have less faffing around in airports, you will also get to your destination quicker.

To put your mind at ease Travel Matters will plant a tree for every holiday booked, with our friends at Trees for Cities.

If you’re interested to see what your footprint is, here’s a Carbon Calculator, so you can estimate your next flight’s CO2 contribution!

Credit - Brett Zeck

We’ve arrived at our (Responsible Travel) Destination!

Remember, Sustainable tourism; refers to the safeguard of the environment and enhancement of the indigenous populace; concerning the welfare and progression of living circumstances and embracing an Eco-centric philosophy towards nature.

What we ask of our Responsible Travellers is to take this mind-set into their every holiday experience, from the planning phase all the way to the cocktails on the beach.

Travel matters, so be responsible!