A guest blog written for Travel Matters by Derek Moore, a founder of The Derek Moore Foundation

A few thoughts to take on board as you think about taking an exciting adventure holiday: 

Firstly, if you have any sense at all you will do as much research into who you book the holiday with as you will do on the potential destination. Adventure travel is exciting and addictive, but things can and do sometimes go wrong and you want to know that your holiday operator will look after you if things go wrong. Also, a reputable travel organiser will give you honest advice, rather than try to talk you into a trip that might not be exactly what you want. Pretty obviously, of course, this is where Travel Matters comes in! 

Villagers in Nepal building water-pipe to bring water to the village

When checking out the trip you have chosen, take the time to ensure that the activities you will experience sound as though they are authentic. On some trips the authenticity is staged. (I remember well an evening at a hotel in Greece where we were served an excellent evening meal by waiters casually dressed in jeans and tee-shirts, prior to an evening of Authentic Greek folk dancing. But where were the dancers? As soon as they had cleared away our plates all the waiter suddenly disappeared behind a screen, to emerge five minutes later in traditional Greek clothes, to perform to a tape recorder some traditional Greek dances with obligatory plate smashing). Make sure your itinerary doesn’t include staged authenticity. 

When you are on your trip, let’s say it’s a trekking trip through a mountainous region, be sure to look around you, really look, behind the wonderful views and the bustling markets. Are the people amongst whom you are walking, seemingly struggling, behind their smiles, to live a reasonable life, or do the houses, when you look carefully at them, suggest that the village is pretty much on the poverty line? If they do, make a mental note for when you get home. 

And when you are back home, reflect on what you have seen and ask yourself, have I just taken part in a one-way, or a t wo-way, experience? 

Well Project in Posoli, Nicaragua

All too often, visitors – particularly if visiting a remote region where life is clearly difficult – take part in a one-way experience, a one-way transaction. They visit a village, buy up food in the markets, take pictures of local people and then favour them with a smile before strolling on, and stay with families or in a small hotel, where they use up fuel for heating and water for washing without thinking where any of it came from. They take. Then they depart. They take, but they don’t think about giving something in exchange, about giving something back. Some travellers don’t even think about this need for a two-way transaction.

But some do. I remember one trekker saying, on getting back to the comforts of home, “Oh I had a fabulous time! It was all so fascinating! But oh – those poor people, they were so generous to us but really, they had nothing. If only there was a way to give something back to them!” 

Tree-planting in St James school in Kenya

Well, there is a way to give something back. The Derek Moore Foundation – set up by the one-time owner of adventure company Explore, who saw the need to be able to give something back - funds community Projects in small communities around the world. The sort of small communities that many travellers have passed through and have wanted to help. Projects such as supplying solar lighting to villages in Nepal, providing medical equipment to mid-wives working in the mountains of Guatemala, or supporting an agricultural Project in Costa Rica. These are just three of the 20 projects that the Foundation is currently supporting. 

And the Foundation needs your help – without funds it cannot give something back. The Foundation Projects are all small, the type of projects that bigger charities over-look or feel are too small to be bothered with. So donating, say the cost of an evening meal, can make quite a difference to these projects, which, as the Foundation says, are helping to change lives. 

And that’s what we mean by ‘giving something back’.

Our world is being shaken. Writing personally, Covid 19 has given me the chance to reflect on my actions, goals and ambitions, questioning my individual place and role in society. Adding to the pandemic fear, there are the demonstrations and protests around the globe, speaking out against racial inequality with the Black Lives Matter Campaign. Both have impacted society in a great wave, fuelling a sense of social discomfort and pain.

As an owner of an established travel business, I've certainly wrestled with thoughts and unanswered questions about the future, especially the industry I only really know - travel & tourism. On the environmental impact, realising the stark reality of the negative impacts of tourism, I signed a declaration Tourism Declares a Climate Emergency at the start of 2020. Bitter sweet that a global pandemic has brought the travel and tourism industry to a virtual standstill, with lack of demand for airlines, cruise lines, hotels, railways, car rental companies, tour operators and travel agencies like Travel Matters, my business.

Travel Matters - established 21 years

On the social impact, I am reminded of the International Institute For Peace Through Tourism (IIPT) a not for profit organisation dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation. A movement to preserve heritage, create poverty reduction and heal the wounds of conflict through initiatives to help bring about a peaceful and sustainable world.

As I see the world opening up again to the movement of people, I realise that I have my greatest opportunity to do things better. To use common sense, to be responsible and mindful when I travel, respecting the host communities I visit, remembering that it’s their environment, their destination I pass through, sensitive to the land & nature around me, enhancing my knowledge of other countries and cultures. This code of conduct and awareness should apply to how I live at home as well as when I travel. The Make Travel Matter campaign was created to help with those tips and ideas. It’s a campaign that I have wanted to share with everyone who knows me personally, as well as those who I have not met.  

Women heading off to pick tea

Early in 2020, Travel Matters partnered with Jump, the UK’s leading supplier of employee engagement programmes that drive sustainable behaviours within a range of industries. From corporate employers to university students, Jump has a proven record of 15.2 million positive actions recorded. By promoting Jump within the travel industry, we’d love to drive positive change across the entire sector. As part of our Make Travel Matter campaign, we’re actively encouraging other industry partners and travel companies to look at their impact, producing a chain effect in the travel sector. A focus on behavioural change is the main ambition of this initiative. The travel sector, pre covid 19 employed over 300 million people globally. As a result of the coronavirus pandemic, the global travel and tourism market is predicted to see a loss of over 100 million jobs worldwide in 2020 alone. It’s utterly devasting, however, I cannot give up hope.

Travel Matters partnership with Jump

What else can we do at Travel Matters? We’ll continue to engage with travellers who are keen to broaden their perspective, venture to new places, connect with new people, learn about different cultures and heritage as well as build international relationships. We know all too well that nothing changes the way you view your own life experience like seeing the way other people live. Your visit to a destination can provide an important source of income and sometimes the most important stream of revenue in many countries and regions around the world. Tourism creates many job opportunities and we can’t forget that.

In conclusion, despite the setbacks, doubts and fears, I’m persevering in my role within the travel industry as a business owner, keen to be a kind global citizen, eager to participate in IIPT’s vision of the travel and tourism industry – to become the world's first global peace industry; sharing the belief that every traveller is potentially an "Ambassador for Peace.”

Karen Simmonds is the owner of Travel Matters