There is no doubt that South Africa has had a torrid time since the Covid-19 pandemic took hold, exacerbating many of their pre-existing social and economic challenges. With unprecedented job losses, the extended health crisis, political flare-ups, and food insecurity that affects up to 2,5 million people every day, the result is a battle-scarred national psyche, as they struggle to hold onto any sense of optimism and positivity.

Countering this pervasive negativity, an inspired collective of purpose-pioneers believe they have a positive contribution to make. “We had to do something to dissolve despair and make hope our emotional fuel for a brighter tomorrow. We can rebuild South Africa together if we believe it in our heads and feel it in our hearts” says entrepreneur Tom Fels, who along with several collaborators, founded the social impact initiative, Grow Hope.

Designed as a shared-value platform, Grow Hope leverages the power of creativity to improve national sentiment, by uniting artists and brand sponsors to seed city artworks with messages of hope and togetherness, showcased on large scale billboards as part of a national, synchronised outdoor media campaign.

Post use, the material from these hope-billboards are recycled into vegetable grow-bags by Growbag Upcycled, a social enterprise, and are distributed to food security NGO’s that administer community agriculture training in Cape Town, Durban and Johannesburg, along with financial support for their work.

It’s an approach that Fels describes as ‘brand good’, offering corporate sponsors the benefit of branded exposure on artworks created by South Africa’s hottest design talent - from street artist Keith Vlahakis, to Mandela Rhodes Foundation designer Vumile Mavumengwana and young fashion design maven Ishaarah Arnold – together with the downstream impact of providing the recycled materials and support to community NGO’s. This straddles both brand marketing and CSI – with mutual benefit for every Rand spent.

“To start an allied movement, everyone needs the motivation and incentive to participate. We’ve architected the initiative to ensure that we create win-win-win opportunities for all stakeholders, from the artists, brands and media owners to the social enterprise and NGO’s that have joined us to grow hope”.

With access to a national network of billboard sites through initiative partner Tractor Outdoor, Grow Hope is positioned to reach up to 10 million South Africans. “The potential impact of seeing colourful and inspiring artworks every day to brighten an otherwise gloomy outlook gives us all a great sense of motivation” says Fels. It is a sentiment being shared early on by corporate partners, who see the timing of this initiative as necessary. It is the contributions of these partners that activates the for-good ecosystem, putting the citizen back in corporate-citizenship. Fels is keen to build a growing network of nation-building brands to sustain and fuel the movement.

Optimistic young Grow Hope Creative Ambassador, Tennessee Barber, whose design work is included among the founding pieces, describes hope as ‘colourful and alive with possibility’. Her sentiments are echoed by fellow design contributor Jesse Yende, founder of NPO “The South Africanist” and creative activist for positive community impact.

“If we can disrupt everyday monotony with flashes of hope and unity that register a response, then we can inspire people to own their role in building a brighter future. That’s a South Africa we all want to be a part of.

Check out their website for more information www.growhope.co.za

“Why?” The most asked question since the pandemic.

Why now? Why me? Why did it happen? If you were asking that kind of question when the pandemic hit then likely you are fortunate enough to have something that you valued too much to lose. Jobs, families and health were the first things that we all tried to protect, and as time wore on we started to consider the importance we attached to everything we held dear. Our newsfeeds filled up with harsh realities surfacing in the world – the state of our planet, discriminations, inequalities and more. Anger spilled onto the streets and we marched as we saw the domino effect of political and institutional corruption globally making us feel robbed of our freedoms. In the West we value our freedom but we also have a voice we can use to create our choices. In other parts of the world such as Sri Lanka, many are not so lucky, they are so beaten down they have no voice and wouldn’t even know where to start to bring about change.

Staff at Kalukanda House

One of the questions I asked myself during lockdown was “What is my Why?”

I am a first generation British Sri Lankan woman born and raised mostly in London to an inscrutably strict father whose single driving focus was education. I always thought him far too strict but I came to understand his “why”. Aged 13, he became the head of a large family of younger siblings and with my grandfather lost at war and no income my grandmother wanted him to leave school and take a job in the local shop. Dreaming of a career in medicine, my father convinced his mother to let him study and eventually he went to university and fulfilled his dream to be a Doctor. That drive to self-improvement and change through education never left him. Educating his daughters to high standards, when I graduated my traditional Sri Lankan father then suggested an arranged marriage. My education had empowered me to say no and to live my life making my own decisions – I had a freedom of choice and a voice to use.

The fire in my belly to be an independent woman was bought into sharp contrast with the reality of many women in Sri Lanka to this day who live in poor communities.

Sri Lanka is a beautiful tropical island globally loved as a holiday destination. Now boasting one of the 7 wonders of the world, Boutique hotels and villas such as mine dot the island and travellers can spend their time immersing themselves in culture and sunning themselves under palm trees. I was surprised at the lack of visible women in front of house positions, or running businesses and I became aware of the stark difference in confidence between some of the local women and myself. Finding the charity Their Future Today was a serendipitous moment. Set up after the 2004 tsunami, TFT has organically grown from supporting victims lost to that disaster to setting up projects that pro-actively support those getting lost in the murky underbelly of poverty and abuse.

Breaking the ground

Within the poorest communities there are tragically too many instances of sexual abuse and abandonment of women and young girls. TFT provides advocacy and vital support to get these women and girls out to a place of safety - an important job completed; preservation of life. But what kind of life does anybody have if they remain in a cycle of poverty? Saving someone from a situation is simply the start of the journey, empowering them to stand on their own two feet is critical to continued success.

So TFT set up the Heartbeat Centre, a safe house to save women and girls to keep them out of abusive institutions. The Heartbeat Centre provides safe shelter, Pro-bono legal services by an all female group of lawyers and education to help these marginalised people to build a better life. The girls who arrive at the centre are ghostly versions of themselves, their innocence gone and spirits squashed with no hope of a life beyond destitution. In one situation a young girl had been adopted when her parents split up, her abusive mother returned to reclaim her and then treated her so badly that the youngster poisoned herself. Presumed dead she was lying in a mortuary when someone saw her moving and she was revived, only to be inexplicably put in prison. Sent to an institution rife with abuse, she ran away and eventually found herself at the Heartbeat Centre. Despite being scarred physically and emotionally, the care and love she now receives is building her self worth. For the first time in her life she sees options and wants to train to be in the police. Other victims are all from similarly torrid backgrounds and shown a lifeline to dream of an independent life and many want to become nurses, lawyers, in the police; inspired by the individuals who saved them.

House Mothers

Without an education and without space from a bad situation we cannot see a way out. There is no freedom to dream of change let alone make steps towards it.

Covid19 has left a beautiful island that survives on tourism with too many people who can’t work or feed their families and TFT funds have been diverted to organise urgent food parcels for them. A desperate situation creates rising abuse (just as we saw in the UK during lockdown) and without help we relegate a generation to destitution and desperate choices. If we give them a lifeline they could break the cycle of poverty and become Sri Lanka’s motivated future lawyers, medics, scientists and teachers. Gender equality and independence in one smart move.

The ability to empower women and girls to fulfil their own dreams and support themselves is my Why. These marginalised youngsters and women can be moved from accepting a terrible fate handed to them through no fault of their own to becoming empowered and asking themselves the question “why don’t I change this?. Ultimately I hope I can encourage women into careers in design, architecture and hospitality – “why not dream bigger?” Assisting TFT financially though contributions from bookings and sitting on the board of trustees is the first step for me.

While we in the West plan holidays to idyllic islands like Sri Lanka we must now consider how to travel consciously, educate ourselves on the whole culture and support local communities. This charity thinks beyond preservation of life and proactively creates change by providing opportunity for a sustainable future through education and empowerment of those vulnerable and lost members of society who have no voice.

This guest blog is written by Dee Gibson, Founder of Kalukanda House

The travel landscape is forever changing - and now even more so than ever.  Last year has been tough for many, but we are still here to help you every step of the way. We really enjoy putting your dream holidays together and truly believe that there was no better time to book with a travel agent for your peace of mind. We are the ones keeping on top of all your travel arrangements - be it the updates on travel corridors, entry requirements or any schedule changes your booking might experience. Your booking is secure with us and your money is safe - all our holidays are protected under the holiday package regulations, meaning that if your holiday can't go ahead due to COVID restrictions you will have a chance to either postpone your holiday or get a refund. 

 We care for our clients. Unlike bigger online booking platforms, we are always on hand and you do not need to hold for hours on end to talk to a human being. 

Travel advisors have taken on a much more complex role these days and provide a multitude of services - we make your travel dreams come true, provide an expert concierge service, and fix any issue that may arise. And more importantly we know you and your families and provide personalised service. 

 Most of the time booking with a travel advisor costs the same as booking direct - and often we have access to exclusive deals not available to direct clients. We have personal relationships with hoteliers around the world. We will get you VIPed, for us you are not just a number!

It is important to bear in mind that these advantages are not only reserved for high end clients. We do not just know what the best hotel is, we know what the best hotel is for you and your budget and can help you find the right fit, saving a lot of precious time in the process. Our combined destination knowledge is unparalleled. It is a one stop shop for any occasion - a honeymoon, family holiday, bucket list adventure or a special event that requires meticulous planning.

 We are presenting you with the gift of “experiential travel,” suggesting places, guides and experiences that most people would never have imagined in the first place.

So we have a favour to ask - consider us when booking your next holiday. You’re supporting a small business, and small businesses are the heart and soul of your community.

Images by:

Simon Migaj @simonmigaj on Unsplash

Chris Lawton @chrislawton on Unsplash

Amy Hirschi @amihirschi on Unsplash

Everyone loves days away, as they're a time to get away from all your troubles and just relax. However, this has become more difficult since the onset of the COVID-19 pandemic. Travel restrictions and safety concerns make travelling tricky to navigate. Even so, The Future of Tourism Coalition still believes that there can be a future for the industry, characterised by equitable and sustainable practices. In the current situation, sustainability also means making travellers aware of changes that are taking root in light of the pandemic. The state of travel is changing, and we all need to do our part by being informed.

The Effects of the Pandemic on the Travel Industry

Since April 2020, all worldwide destinations have enacted travel restrictions related to COVID-19. 45% of these destinations have either totally or partially closed their borders to tourists. Additionally, every country, excluding the USA, has seen a decrease in the number of travellers who've booked flights to them.

For instance, Mexico is a top international destination, and this was the case before and even during the pandemic. But, it has suffered a 75% decrease in the number of travellers. Italy continues to bear the brunt of the virus as the number of confirmed cases continues to rise. Since it became the epicentre of the pandemic in Europe, it has suffered a 94% decrease in travellers. Countries that greatly rely on their tourism industry have also had a harder time coping. The pandemic has been particularly devastating for countries like the Philippines, where travel comprises a sizeable 12.7% of the national GDP, and millions of jobs rely on tourist money. Major tourism hubs like the island of Boracay were the first to suffer when borders closed. Across the globe, some 100 to 120 million jobs have been threatened, and the job situation is unlikely to get better while the pandemic is still very much a threat. It is believed that these negative effects will linger, even after COVID-19 is dealt with.

The state of Travel after the Pandemic

Even though a vaccine has been found and the world overcomes the pandemic, the travel industry won’t be reverting to its old ways. UN News documents the long-term effects of the coronavirus, citing how its symptoms tend to fluctuate over time. Fatigue, coughing, and shortness of breath are just some of these symptoms, and the tourism industry will have to take these into account when setting post-pandemic guidelines.

 The safety of both travellers and locals will become a top priority. Safety measures and protocols have been set, and people are rightly hyper-aware of them. Observance of such rules is vital. When travelling, you can expect more health checks and required tests alongside the usual security measures. All kinds of establishments will be prioritizing cleanliness — from contactless processes and extensive sterilization practices, to the strict enforcement of social distancing.

 Finally, there will be a shift in the mind-set of tourists all around the world. Crowded tourist spots used to be nothing but a minor inconvenience, but now, we can expect a growing interest in quieter, less crowded places. Until the COVID-19 scare is gone completely, tourists are more likely to choose a quiet mountain trek over a packed night market.

What we can do to help?

With the global travel restrictions and the sheer amount of jobs lost to the pandemic, holidaying seems like an impossibility. But our team is dedicated to providing you with quality service, so that you can enjoy your holidays safely, even with all of these new restrictions and protocols. Our COVID-19 Pledge to you promises exactly this — support from the moment you arrive to the day of your trip back home, and flexibility whenever your booking gets cancelled. Remember, we're here to help!

(Exclusively written for Travel Matters, by Olivia Shorts)

Images by:

Annie Spratt on Unsplash

@atom on Unsplash

This guest blog was written by Tricia Barnett, Director of Equality in Tourism.

Equality in Tourism believes tourism should be fairer for women. We are a charity working to put gender on the agenda of global tourism. We want women all over the world to enjoy equal benefits of tourism, because in general they don’t. It’s not at all unusual for women to be working at the in the least well paid jobs with little opportunities for training. For example, a housekeeper in an award winning eco hotel in a country like Sri Lanka or Kenya might just earn £1 a day. She also might be struggling with a split shift, which means she hardly gets to see her children. But there are all sorts of ways that women can benefit from tourism and it’s so normal to see women selling their handicrafts or opening their homes for visitors to stay. For many of these women, tourism has been empowering.

Women farmers in Tanzania

But there are also people who live in successful tourism destinations who live in a parallel universe and have no idea how they might benefit from the visitors who are in a separate bubble. Equality in Tourism has our own path breaking project in the Kilimanjaro region of Tanzania. So many people come to climb the iconic mountain, but all around are impoverished families living a subsistence life. Many of these are farmers, and in Tanzania as elsewhere in the world, it is women who are the farmers. 

Four years ago we began work with a local women’s empowerment organisation, KWIECO ww.kwieco.com 

to train the most marginalised farming women in better farming methods, farming as a business, entrepreneurship and women’s empowerment. The objective was to help them create a co-operative which would supply the many local hotels and lodges with quality fruit and vegetables. Before training, they competed with each other in the market place to sell their produce to dealers. Prices were very low. So low, that when we first began work with the women and started a microfinance scheme, some couldn’t even save 30 pence.

Our business plan showed that the co-operative, Wamboma: Women Farming for Their Future, would be self sufficient in three years. They opened a shop. But then climate change created floods and drought that destroyed three crops. We raised money and now they have industrial sized greenhouses, drip irrigation, tanks and pumps. 

We were back on our feet. Until Covid-19 closed all the hotels and tourism came to a halt. 

We have always operated on a shoestring. But now we are stuck. The women are back in the market place and not getting the cost of their labour back as they sell at low prices once again. Having saved brilliantly and made use of their loans to send their children to university or buy a sowing machine or improve their farms, they can no longer save. What is such an important asset though, is that they have, for the first time in their lives, food security. 

We have had to think on our feet and the women would like to be trained to dry their produce and – a very western suggestion – to create farm boxes. All of this needs investment for training and equipment and a website, so we need to fundraise again. 

The results have been life changing. We would love to take the learning and share it elsewhere where women farm and tourism is a key industry.

Tricia at a weekly meeting in Namwai

The women, who were the most marginalised in their communities, are now sought out for their advice. They are managing the shop and their savings and their production. They are working together. They are challenging their men to support them better and are being supported to fight against gender based violence that has been rampant. It is quite wonderful to hear from the women how the project has changed their lives. Before the pandemic, a big adventure operator was organising for their tours to come to the villages and meet the women and see what they’ve achieved and to buy their produce. 

One day, perhaps you will be able to as well. You would be very welcome. 

Tricia Barnett 

www.equalityintourism.org 

Director 

Equality in Tourism

Africa specialist tour operators have come together to support African rangers & wildlife by embarking on a cumulative bike ride which is being kick-started with an initial Land’s End to John O’ Groats challenge starting at 9 am on 15th August 2020 where a core peloton of 10 people will be joined by 40+ others, all of whom are combining mileage working towards a 30,000KM total – the equivalent of circumnavigating Africa.

Ride 4 Rangers is an initiative by the UK Africa Travel Industry in aid of Tusk which will see the team ride the 874 miles from Land’s End to John O’ Groats and is inviting hundreds of fellow Africa Travel industry professionals, Africa and wildlife lovers to join them on the way. The ride is part of the wider Wildlife Ranger Challenge, launched to support thousands of wildlife rangers across the African continent to face the threats posed by the Covid-19 pandemic. Through the Wildlife Ranger Challenge, every pound donated to Ride 4 Rangers will be matched by the Scheinberg Relief Fund.

We miss our incredible opportunities to connect with nature and animals on an unbelievably intimate level. The African continent has been beyond generous to all its visitors over the past 150 years, hosting us and enchanting us each and every time. This time, it is our chance to give something in return and help support our beloved Wildlife Rangers.

Kenya’s number of elephants have more than doubled since 1989 thanks to a mission to stop poaching. All of these conservation efforts have had positive outcomes over time however, because of a decrease in the number of international tourism, the very animals we’ve been protecting for so long, are now at risk. This is our chance to make a difference and participate in a not only charitable activity, but also an experience that will benefit our mental and physical wellbeing. Cycling has countless proven benefits such as increased cardiovascular fitness, increased muscle strength and flexibility, improved joint mobility, decreased stress levels, improved posture and coordination.

Alongside the Land’s End to John O’Groats ride, 15th August also marks the start of a series of global Ride4Rangers events and activities where Africa and wildlife lovers across the UK, Europe and 9 African Nations (Kenya, Tanzania, Ethiopia, Uganda, Namibia, South Africa, Zimbabwe, Zambia and Mozambique) are getting involved clocking their own miles and raising vital funds.

The route will journey throughout the UK from Land’s End to John O’Groats via traditional LEJOG routes. For the full map visit:

 https://ridewithgps.com/routes/33296734 

Wondering how to get involved?

Visit www.ride4rangers.com

15 Aug–29 Aug Join all or part of the ride from Land’s End to John O’Groats

or

Do your own Ride 4 Rangers at home, in a park, around your garden 5, 10, 20, 50 KM

Ride 10KM, Donate £10, Nominate 3 People

or

Simply donate on our crowdfunding page

Our world is being shaken. Writing personally, Covid 19 has given me the chance to reflect on my actions, goals and ambitions, questioning my individual place and role in society. Adding to the pandemic fear, there are the demonstrations and protests around the globe, speaking out against racial inequality with the Black Lives Matter Campaign. Both have impacted society in a great wave, fuelling a sense of social discomfort and pain.

As an owner of an established travel business, I've certainly wrestled with thoughts and unanswered questions about the future, especially the industry I only really know - travel & tourism. On the environmental impact, realising the stark reality of the negative impacts of tourism, I signed a declaration Tourism Declares a Climate Emergency at the start of 2020. Bitter sweet that a global pandemic has brought the travel and tourism industry to a virtual standstill, with lack of demand for airlines, cruise lines, hotels, railways, car rental companies, tour operators and travel agencies like Travel Matters, my business.

Travel Matters - established 21 years

On the social impact, I am reminded of the International Institute For Peace Through Tourism (IIPT) a not for profit organisation dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation. A movement to preserve heritage, create poverty reduction and heal the wounds of conflict through initiatives to help bring about a peaceful and sustainable world.

As I see the world opening up again to the movement of people, I realise that I have my greatest opportunity to do things better. To use common sense, to be responsible and mindful when I travel, respecting the host communities I visit, remembering that it’s their environment, their destination I pass through, sensitive to the land & nature around me, enhancing my knowledge of other countries and cultures. This code of conduct and awareness should apply to how I live at home as well as when I travel. The Make Travel Matter campaign was created to help with those tips and ideas. It’s a campaign that I have wanted to share with everyone who knows me personally, as well as those who I have not met.  

Women heading off to pick tea

Early in 2020, Travel Matters partnered with Jump, the UK’s leading supplier of employee engagement programmes that drive sustainable behaviours within a range of industries. From corporate employers to university students, Jump has a proven record of 15.2 million positive actions recorded. By promoting Jump within the travel industry, we’d love to drive positive change across the entire sector. As part of our Make Travel Matter campaign, we’re actively encouraging other industry partners and travel companies to look at their impact, producing a chain effect in the travel sector. A focus on behavioural change is the main ambition of this initiative. The travel sector, pre covid 19 employed over 300 million people globally. As a result of the coronavirus pandemic, the global travel and tourism market is predicted to see a loss of over 100 million jobs worldwide in 2020 alone. It’s utterly devasting, however, I cannot give up hope.

Travel Matters partnership with Jump

What else can we do at Travel Matters? We’ll continue to engage with travellers who are keen to broaden their perspective, venture to new places, connect with new people, learn about different cultures and heritage as well as build international relationships. We know all too well that nothing changes the way you view your own life experience like seeing the way other people live. Your visit to a destination can provide an important source of income and sometimes the most important stream of revenue in many countries and regions around the world. Tourism creates many job opportunities and we can’t forget that.

In conclusion, despite the setbacks, doubts and fears, I’m persevering in my role within the travel industry as a business owner, keen to be a kind global citizen, eager to participate in IIPT’s vision of the travel and tourism industry – to become the world's first global peace industry; sharing the belief that every traveller is potentially an "Ambassador for Peace.”

Karen Simmonds is the owner of Travel Matters

Coronavirus, as well as other preventable diseases, is hitting some of the world's poorest countries and most vulnerable people; many who live in crowded conditions, with limited water, sanitation and health care. These people are also often living day to day, without enough savings or food to be able to stop working and stay at home. People are affected by coronavirus financially as all travelling has stopped, bringing economies to a halt. We want to help the millions across the world who do not have access to safe water let alone hand washing facilities or soap. We created a campaign to help the communities we’ve all visited, engaged with and learned from throughout our visits and holidays over the years. We felt the need to do something practical in these challenging times. In response to that need, we decided to set up a donation page, requesting for your generosity.

At Travel Matters we have sent you to places far and wide as well as travelling to many destinations all over the world ourselves. We have seen with our own eyes the communities in deprived areas of the globe. So with the spread of the coronavirus right now, the situation is utterly heart breaking.

I started Travel Matters and the campaign Make Travel Matter because I love travel, I love connecting to people, learning about new cultures and I care about people. The travel & tourism industry inspires us, connects us, creates new opportunities and jobs within communities. When done responsibly, it can be an industry that is beneficial to all.

The coronavirus outbreak is affecting everyone in the world. We are told that hand washing with soap is the first line of defence against the spread of infectious diseases like COVID-19, yet millions across the world do not have access to safe water let alone hand washing facilities or soap.

We will support the communities we work with, helping to provide safe water, better sanitation, food and hope. Our charity partners are Just a Drop, Empart UK & The Travel Foundation.

Please help to support our beloved communities around  the world. We want to be positive change-makers for the people and the planet and when it is safe again, we can travel with intention and purpose. Click the button below to check out our Just Giving page.