Dr. Bremley Lyngdoh, founder and CEO of Worldview Impact Foundation (WIF), is leading the way in the reforestation on our planet.

Travel Matters has been supporting tree planting projects around the world through our partnership with Trees for Cities and we realise how tremendously important it is to measure and try to off-set our carbon footprint or may be even journey to net zero.

We consider Dr Lyngdoh such an inspiration and we are very honoured to partner with his work.

Over the last 27 years since Bremley left his hometown in northeast India, he worked in 75 countries developing a range of innovative projects in Asia, Africa and South America aimed at producing ecologically sound and economically viable activities that contribute directly to reducing rural poverty, and generating productive sustainable livelihoods for vulnerable local communities and young people. 

As the warrior son of mother Earth he has planted 27 million trees with different partners over the years in Myanmar, India, Sri Lanka, Nepal, Bhutan, Brazil, Mexico, Colombia, Kenya, Uganda, Democratic Republic of Congo, China, USA, UK and many other countries to help restore the balance on our planet. 

Dr Lyngdoh's goal is to plant an incredible1 billion trees by 2030 to drawdown many tons of CO2 from the Earth’s atmosphere to slow down climate change and secure the future of generations to come. 

His work in southwest Myanmar and northeast India is particularly impressive. The mangrove trees he has been planting will play a big part in restoring the climate around coastal regions of Myanmar. And Dr. Lyngdoh does not hesitate to use the best technology to achieve his goals! WIF has partnered with Biocarbon Engineering to plant mangrove seeds through drones. A small fleet of these drones can plant up to 400,000 seeds in a day along with mapping out best places to plant the trees by collecting data about soil health, topography and growth of already existing plants. How brilliant is that!

Here at Travel Matters we share Dr. Lyngdoh's values and believe that the absence of travel due to the pandemic will result in people re-evaluating their relationships with others and with the environment. We all must stand up for key issues such as diversity, inclusion, human rights, improvement of livelihoods, elimination of food poverty and better mental and physical health and contribute to positive social and economic change.

We’re dedicated to showing how travel, when done right, can impact the world in a positive manner using tourism as a force for good. With this in mind, we are launching our Unique Retreats and journeys with purpose - sustainable holidays designed with you and the environment in mind and that bring you closer to the countries you visit. 

Photos by Joel Vodell and Timothy K on Unsplash

I have travelled to almost 40 countries on several continents. And the more I travel, the more I understand and appreciate the country I was born in and its people. 

I was born in Romania, I’ve been living in Romania about 40 years now, I’ve lived through communism here, I witnessed its transition period to democracy and the open market, I’ve known its hopes and its problems. And I wish I could share all this with you.   

Romania is and has always been a borderland of Europe, always at the frontiers of the big Empires. Romans, Dacians, Turks, Greeks, Hungarians, Germans, Jewish, Russians, Szeklers, Ukrainians, Serbs, they have all had their part in creating and defining our culture. Today this cultural mosaic is easily distinguishable in the traditional architecture, the traditional handcrafts, the music and costumes, cuisine and even people’s spirit.The best keeper of these influences and traditions is the Romanian village. So different from one province to another, but so unitary in spirit, the village has survived the communist efforts to destroy it and also the brutal penetration of what is often called the "Western capitalism", which here has taken the form of the unconscious break of a rather rich past. The Romanian village has survived and still is an island of tranquility, conscience, cheerfulness, modesty, community, and joie de vivre.

 Discovering the different regions of Romania means discovering the country’s rich history and specific character. 

 Transylvania - a land of myths and legends that inspired Bram Stoker’s famous Dracula novel, with its medieval picturesque cities and villages, fortified churches, specific landscapes seems an important model for future productive and sustainable farming in Europe. His Royal Highness Prince Charles of Wales discovered this jewel after the fall of communism, appreciated it to its high value and has tried to help the local communities preserve their wealth. 

 Moldova, the center of Romanian spirituality, houses the highest concentration of monasteries, and monks and nuns in the Orthodox world after that of Mount Athos. The painted monasteries in Bucovina are an example of high value late medieval art.  

 Maramures with its wooden civilisation, a remote region in the high north-west of the country is still preserving a traditional way of life, combined in a specific way with modern influences, creating a contrast worth studying. William Blake discovered Maramures in the 90s and wrote the great novel “Along the Enchanted Way” based on his experiences here.  

 Dobrogea region, home of many Oriental influences, is the entrance gate to the Black Sea and the Danube Delta.  The Danube Delta, an UNESCO Biosphere Reserve since 1997 is Europe’s largest wetland. Located in the south-eastern part of Romania, it offers from April to September the possibility of observing more than 150 species of birds in their habitat.  Each outing on the great lakes, on the intricate network of the canals or large reed beds, in the willow and poplar forests, on shallow waters or salt marshes, is an occasion for new observations and discoveries.

 And then there are The Carpathians, which cover one third of the Romanian territory. Although not very high (2,544m – in Fagaras Massif), they are extremely diverse.  The flora of the Carpathians includes more than 1,350 species, among which many endemic. Intact forest habitats and the low degree of anthropogenic fragmentation of areas inhabited by large carnivores, made possible the existence of 2,750 wolves, 6,000 brown bears and 1,800 lynx in the Carpathians.  About 50% of the population of large carnivores in Europe is in Romanian Carpathians. From spring to late autumn, Romanian Carpathians are offering excellent opportunities to observe and photograph large carnivores. 

The Carpathians create a wonderful scenery, with green valleys nestled between foothills ascending to wild crags or precipitous gorges.  The altitude villages encountered on the way, the small summer lodges built for the time of the hay harvest, the secret shepherds` paths through forests and meadows will bring a unique, pastoral fragrance to your travelling experience. 

 Come and see for yourself and let me guide you in a slow travel experience allowing you to discover the traditional and worth preserving part of Romania!   

A guest blog written by Adina Camara, a managing partner of a tour company Explore Romania 

We all know that when we travel, especially by air, that we increase our individual carbon footprint. As the owner of a travel business, I’ve struggled with the justification of flying to get to some destinations around the world. As part of our business, Travel Matters plant trees with Trees for Cities for every holiday we sell and we encourage clients to take trains over planes. It’s not the only answer to reducing our carbon footprint, but it is one tool which is important and valuable.

We are excited that there is another solution which helps with the emissions generated from our travel. Direct air capture, a technology for carbon removal that climate scientists say is necessary for averting the worst effect of climate change. The idea that you can capture carbon and remove it permanently is so exciting. After a conversation with Christina Beckmann, co- founder of Tomorrow’s Air, I had no hesitation that we should play our part and join this collective.

Travel Matters are proud to sign the Tomorrow’s Air Clean Up Pact, supporting a growing, global network of sustainable travel partners, launched in partnership with revolutionary direct air capture provider Climeworks. Tomorrow’s Air builds on wisdom and connections established over 20 years of supporting sustainable travel businesses and their entrepreneurial leaders to harness the power of travel for tangible climate action.

Tomorrow’s Air provides a way for individual travelers, along with businesses to pay for carbon removal via direct air capture and also support the necessary inspiration and educational campaigns to help scale this much-needed activity up. I was especially intrigued by the Artists for Air program within Tomorrow’s Air; it’s bringing artists of all types to help inspire and educate travelers about positive, meaningful climate action.

Travel Matters hopes our efforts will help create awareness about Tomorrow’s Air in the travel and tourism industry as well as engage our clients about this more permanent solution of carbon reduction.

Blog written by Karen Simmonds, Founder of Travel Matters and Photo by Gustavo Espindola @basico on Unsplash

A guest blog written for Travel Matters by Derek Moore, a founder of The Derek Moore Foundation

A few thoughts to take on board as you think about taking an exciting adventure holiday: 

Firstly, if you have any sense at all you will do as much research into who you book the holiday with as you will do on the potential destination. Adventure travel is exciting and addictive, but things can and do sometimes go wrong and you want to know that your holiday operator will look after you if things go wrong. Also, a reputable travel organiser will give you honest advice, rather than try to talk you into a trip that might not be exactly what you want. Pretty obviously, of course, this is where Travel Matters comes in! 

Villagers in Nepal building water-pipe to bring water to the village

When checking out the trip you have chosen, take the time to ensure that the activities you will experience sound as though they are authentic. On some trips the authenticity is staged. (I remember well an evening at a hotel in Greece where we were served an excellent evening meal by waiters casually dressed in jeans and tee-shirts, prior to an evening of Authentic Greek folk dancing. But where were the dancers? As soon as they had cleared away our plates all the waiter suddenly disappeared behind a screen, to emerge five minutes later in traditional Greek clothes, to perform to a tape recorder some traditional Greek dances with obligatory plate smashing). Make sure your itinerary doesn’t include staged authenticity. 

When you are on your trip, let’s say it’s a trekking trip through a mountainous region, be sure to look around you, really look, behind the wonderful views and the bustling markets. Are the people amongst whom you are walking, seemingly struggling, behind their smiles, to live a reasonable life, or do the houses, when you look carefully at them, suggest that the village is pretty much on the poverty line? If they do, make a mental note for when you get home. 

And when you are back home, reflect on what you have seen and ask yourself, have I just taken part in a one-way, or a t wo-way, experience? 

Well Project in Posoli, Nicaragua

All too often, visitors – particularly if visiting a remote region where life is clearly difficult – take part in a one-way experience, a one-way transaction. They visit a village, buy up food in the markets, take pictures of local people and then favour them with a smile before strolling on, and stay with families or in a small hotel, where they use up fuel for heating and water for washing without thinking where any of it came from. They take. Then they depart. They take, but they don’t think about giving something in exchange, about giving something back. Some travellers don’t even think about this need for a two-way transaction.

But some do. I remember one trekker saying, on getting back to the comforts of home, “Oh I had a fabulous time! It was all so fascinating! But oh – those poor people, they were so generous to us but really, they had nothing. If only there was a way to give something back to them!” 

Tree-planting in St James school in Kenya

Well, there is a way to give something back. The Derek Moore Foundation – set up by the one-time owner of adventure company Explore, who saw the need to be able to give something back - funds community Projects in small communities around the world. The sort of small communities that many travellers have passed through and have wanted to help. Projects such as supplying solar lighting to villages in Nepal, providing medical equipment to mid-wives working in the mountains of Guatemala, or supporting an agricultural Project in Costa Rica. These are just three of the 20 projects that the Foundation is currently supporting. 

And the Foundation needs your help – without funds it cannot give something back. The Foundation Projects are all small, the type of projects that bigger charities over-look or feel are too small to be bothered with. So donating, say the cost of an evening meal, can make quite a difference to these projects, which, as the Foundation says, are helping to change lives. 

And that’s what we mean by ‘giving something back’.

The travel landscape is forever changing - and now even more so than ever.  Last year has been tough for many, but we are still here to help you every step of the way. We really enjoy putting your dream holidays together and truly believe that there was no better time to book with a travel agent for your peace of mind. We are the ones keeping on top of all your travel arrangements - be it the updates on travel corridors, entry requirements or any schedule changes your booking might experience. Your booking is secure with us and your money is safe - all our holidays are protected under the holiday package regulations, meaning that if your holiday can't go ahead due to COVID restrictions you will have a chance to either postpone your holiday or get a refund. 

 We care for our clients. Unlike bigger online booking platforms, we are always on hand and you do not need to hold for hours on end to talk to a human being. 

Travel advisors have taken on a much more complex role these days and provide a multitude of services - we make your travel dreams come true, provide an expert concierge service, and fix any issue that may arise. And more importantly we know you and your families and provide personalised service. 

 Most of the time booking with a travel advisor costs the same as booking direct - and often we have access to exclusive deals not available to direct clients. We have personal relationships with hoteliers around the world. We will get you VIPed, for us you are not just a number!

It is important to bear in mind that these advantages are not only reserved for high end clients. We do not just know what the best hotel is, we know what the best hotel is for you and your budget and can help you find the right fit, saving a lot of precious time in the process. Our combined destination knowledge is unparalleled. It is a one stop shop for any occasion - a honeymoon, family holiday, bucket list adventure or a special event that requires meticulous planning.

 We are presenting you with the gift of “experiential travel,” suggesting places, guides and experiences that most people would never have imagined in the first place.

So we have a favour to ask - consider us when booking your next holiday. You’re supporting a small business, and small businesses are the heart and soul of your community.

Images by:

Simon Migaj @simonmigaj on Unsplash

Chris Lawton @chrislawton on Unsplash

Amy Hirschi @amihirschi on Unsplash

Everyone loves days away, as they're a time to get away from all your troubles and just relax. However, this has become more difficult since the onset of the COVID-19 pandemic. Travel restrictions and safety concerns make travelling tricky to navigate. Even so, The Future of Tourism Coalition still believes that there can be a future for the industry, characterised by equitable and sustainable practices. In the current situation, sustainability also means making travellers aware of changes that are taking root in light of the pandemic. The state of travel is changing, and we all need to do our part by being informed.

The Effects of the Pandemic on the Travel Industry

Since April 2020, all worldwide destinations have enacted travel restrictions related to COVID-19. 45% of these destinations have either totally or partially closed their borders to tourists. Additionally, every country, excluding the USA, has seen a decrease in the number of travellers who've booked flights to them.

For instance, Mexico is a top international destination, and this was the case before and even during the pandemic. But, it has suffered a 75% decrease in the number of travellers. Italy continues to bear the brunt of the virus as the number of confirmed cases continues to rise. Since it became the epicentre of the pandemic in Europe, it has suffered a 94% decrease in travellers. Countries that greatly rely on their tourism industry have also had a harder time coping. The pandemic has been particularly devastating for countries like the Philippines, where travel comprises a sizeable 12.7% of the national GDP, and millions of jobs rely on tourist money. Major tourism hubs like the island of Boracay were the first to suffer when borders closed. Across the globe, some 100 to 120 million jobs have been threatened, and the job situation is unlikely to get better while the pandemic is still very much a threat. It is believed that these negative effects will linger, even after COVID-19 is dealt with.

The state of Travel after the Pandemic

Even though a vaccine has been found and the world overcomes the pandemic, the travel industry won’t be reverting to its old ways. UN News documents the long-term effects of the coronavirus, citing how its symptoms tend to fluctuate over time. Fatigue, coughing, and shortness of breath are just some of these symptoms, and the tourism industry will have to take these into account when setting post-pandemic guidelines.

 The safety of both travellers and locals will become a top priority. Safety measures and protocols have been set, and people are rightly hyper-aware of them. Observance of such rules is vital. When travelling, you can expect more health checks and required tests alongside the usual security measures. All kinds of establishments will be prioritizing cleanliness — from contactless processes and extensive sterilization practices, to the strict enforcement of social distancing.

 Finally, there will be a shift in the mind-set of tourists all around the world. Crowded tourist spots used to be nothing but a minor inconvenience, but now, we can expect a growing interest in quieter, less crowded places. Until the COVID-19 scare is gone completely, tourists are more likely to choose a quiet mountain trek over a packed night market.

What we can do to help?

With the global travel restrictions and the sheer amount of jobs lost to the pandemic, holidaying seems like an impossibility. But our team is dedicated to providing you with quality service, so that you can enjoy your holidays safely, even with all of these new restrictions and protocols. Our COVID-19 Pledge to you promises exactly this — support from the moment you arrive to the day of your trip back home, and flexibility whenever your booking gets cancelled. Remember, we're here to help!

(Exclusively written for Travel Matters, by Olivia Shorts)

Images by:

Annie Spratt on Unsplash

@atom on Unsplash

As a person who has visited numerous exotic destinations, I understand the importance of nature and authenticity preservation. And the hidden gem of a country we will talk about today has both in heaps.

Located off the coast of Africa in the Gulf of Guinea, São Tomé and Príncipe is the second smallest country of the continent after Seychelles and its beauty will impress even the most intrepid traveller. This island nation is part of a volcano chain boasting of striking rock and coral formations, rainforests and beaches, not to mention its fascinating history! This unspoilt destination is safe and friendly and ecotourists in particular will find it appealing due to its Jurassic park feel.

Did you know that São Tomé and Príncipe have more endemic species per square kilometre than the Galapagos? In 2012 Príncipe became a UNESCO Biosphere Reserve so it’s development, including tourism, is carefully regulated under the Man and Biosphere Programme. The Principeans are proud of their biosphere status and it is something that unites islanders and visitors.

Quite unusually the country enjoys two dry seasons! The first one is between December and February and the second is June through September. Although the best time to bird watch is October to March - don' forget your binoculars - there is a lot to watch! The two primary islands of São Tomé and Príncipe together with several rocky islets are home to just over 215,000 inhabitants. 

So how do you travel to this little piece of paradise? The only way to get there is by flying to Sao Tome where the international airport is located. The airport on Principe is only serviced by domestic flights connecting the two islands sitting 140 km apart with the flight time taking only 35 minutes.

If you come from Europe, you can choose between STR Airways or TAP Portugal both flying from Lisbon. Travelling from Africa, the options are Ghana, Gabon and Angola.

 The official language is Portuguese and the long history of the country goes back to the same time as that of the Americas - the colony of São Tomé was founded in 1493, just a year after Christopher Columbus officially set foot on the continent. Sugar cane was the main commodity at the time and the remnants of historic Portuguese architecture can still be found around the islands in the form of charming colonial buildings, churches and old plantations. Presently Sao Tome is also the place where they produce some of the most exclusive chocolate in the world as well as excellent coffee! Yum!

When it comes to accommodation there is a property that really stands out - we love Sundy Praia, one of the National Geographic unique lodges of the world that is a sustainable tourism project providing unforgettable experiences through interaction with the local community.

 Merging seamlessly with their forest surrounds, their 15 tented villas lie hidden among a scattering of tropical almond and banana trees, each gazing down to the sea and recreating the lifestyle of local people. 

Surrounded by the songs of birds and sounds of clashing waves you will feel free with stress just melting away. 

Activities at the lodge include scenic boat trips, biosphere trails, 4X4 island tours, local fishing village and plantation visits and so much more. Female sea turtles come to lay their eggs on the beaches of Principe island between September and April and families in particular will be interested to learn about the conservation of this threatened species.

But not everything is about ecotourism here - special events such as weddings and honeymoons will become a treat that you will never forget.

I am getting itchy feet simply from writing about this stunning destination and hope you will too. Get in touch for your tailormade proposal.

Images by @HBD Principe

South Korea, in the heart of East Asia, is one the continent’s economic and cultural leaders. It is visited by millions of Asian tourists yearly, although it is still not as developed for international tourism compared to popular Asians destinations for Westerners such as Thailand or Japan.

Buddhist Temple

I visited South Korea in April 2019. It was my first trip to an Asian country! Why did I choose this destination? That’s easy - Think ancient temples, spotlessly clean streets, cherry blossom, modern skyscrapers, Korean cuisine and a country enriched with history (and let’s not forget premium skincare).

The incredible Gyeongbokgung Palace

One of the first things I noticed in the capital city Seoul, where I spent my hotel stay, was the Koreans’ sense of community. As an English & French native and speaking fluent Spanish, I was quite surprised to find out most Koreans do not speak any European languages! It was a challenge to speak with them but so rewarding, as it was the first time I went to a country where I could not properly communicate with a local community. It is important here to respect Koreans, to be patient in understanding each other and using body language.  

However, the locals are so welcoming and will help you if you get lost in the City. They are not used to seeing Westerners, so they feel privileged to see responsible visitors come to their small, traditional restaurants and are eager to share their culture.  

(Travel Matters Tip: Koreans love their spicy food, so if they tell you that Ramen is not very spicy, watch out, you may need a few glasses of water on the side!)

Seoul Suburbs

A contentious topic that I was determined to understand a little more about was regarding the use of the Hanbok (or Chosŏn-ot - a traditional clothing worn during formal occasions) by tourists -

Do you think international tourists should be given a choice to wear this traditional clothing?

Is it considered as cultural appropriation?

The Hanbok (pictured below) is an ancient traditional attire consisting of the dress, headgear and accessories. I asked locals regarding this subject, and whilst everyone can have their own opinion, Koreans mostly do not mind it. In fact, they encourage travellers to try on the dress as they feel proud it is part of their national culture and they love to share this with foreigners. Indeed, it is very common to pass by small shops that offer a day Hanbok rental!

Hanbok, or Chosŏn-ot

So, is South Korea on your bucket list of responsible travels?

(Sophie travelled to South Korea in April 2019)

As Travel Matters comes to the end of 2020 and continues to operate into our third decade, I look at our vision and mission with a sense of renewed purpose. At the beginning of the year, I signed a declaration “Tourism Declares a Climate Emergency.” This commitment remains as true today as it did in January, despite this challenging year of global pandemic.

The Vision

We curate and sell bespoke holidays and experiences around the world. We have a responsibility to create memorable travel experiences in a world where local communities and our planet can co- exist and flourish. We are dedicated to show how travel, when done right, can impact the world in a positive manner and can break down barriers. We aim to help protect the destinations we send travellers to and endeavour to engage our clients, industry wide connections and employees through our Make Travel Matter campaign.

Travel Matters acknowledges that climate change is real and there is a climate emergency. We recognise we have to act now to address this crisis in our third decade of trading. We pledge to work with our suppliers by collaborating to help build a new, regenerative tourism industry that engages our clients.

The Mission

We are dedicated to show how travel, when done right, can impact the world in a positive manner using tourism as a force for good. We are passionate about travelling and aim to share how we care for our planet and people through our work.

How we operate a travel company & address our carbon footprint + reduction in the work place:
We use Ecotricity as our energy provider using 100% renewable energy.
Use energy efficient light bulbs and turn off electrical devices when not in use.

Minimise our water use.
We recycle.
We use our own re useable bottles.
We cycle and walk to work or take public transport.

We put a reminder in our email signatures.
Use FSC-certified or recycled paper in the office and replace direct marketing with e-marketing.
Use the Ecosia Web Browser.

We facilitate team meetings and external meetings via conference call at every possible opportunity to reduce the need for physical travel.

We operate a remote working policy where possible.

With our partners:

Develop our partnership with Jump, engaging travel companies to embrace sustainability.

Continue supporting the Travel Foundation, as part of their role in the Future for Tourism Coalition.

Plant trees for every holiday booked through our partnership with Trees for Cities.

Support Climate Perks, the scheme for employers who grant additional days to staff to enable them to travel on holiday overland, without ‘losing’ leave days for the travel time.

We encourage the offsetting of carbon emissions for flights through Flightnook, who have an online emissions calculator.

We choose carefully our specialist suppliers and partners, some as AITO members who share the values that we do and pledge to protect the environment, respect local cultures, traditions, religions and built heritage, benefit local communities – both economically and socially, conserve natural resources from office to destination and minimise pollution through noise, waste disposal and congestion.

We favour partnering with community-owned/managed lodges or hotels, where our clients can have a meaningful impact on the local community.

In our client’s journey and holiday planning experience:

We encourage clients to use the train to reach destinations instead of flying as well as booking car hire or trains to travel between destinations.

We provide information about which airlines and routes are most efficient.

We encourage travellers by advocating the pack for a purpose initiative – taking small essentials that help the local communities they visit.

We believe cultural immersion and experiencing a new way of life transforms the guest.

We provide tips and ideas of how to support programmes and organisations that are working to protect the welfare, culture and environment within the destinations.

We encourage the support of the local communities by buying local, eating local food and drinking local brands as well as supporting local traditional artisans for their locally made products. We want to help keep traditional crafts alive, while also supporting small, independent business owners and artists.

Our Tourism Declares a Climate Emergency Plan

As Travel Matters heads into its 3rd decade and develops as a company, we aim to keep sustainability and responsible tourism at the heart of our business model. We have a responsibility to promote sustainable travel where possible and help protect the destinations, landscapes and habitats our customers love to visit.

Through our communications on social media, blogs, interviews and our conversations with our clients, our Make Travel Matter campaign raises awareness of how tourism can and should have a positive impact, as well as highlighting the negative impact of the climate crisis. We promote ideas around conservation & regeneration as well as helping travellers consider how to give back in meaningful ways, ensuring local communities, destinations and the environment benefit.

We aim to encourage clients and partners to take measures to monitor and reduce carbon through the development of our Jump partnership; an engagement programme that boosts sustainability and wellbeing.

We continue to explore partnerships which complement and align with our values and offer services which support Tourism Declares a Climate Emergency. We agree with the principles of the Future for Tourism Coalition.

We will continue to advocate for system change in travel, particularly in aviation as we learn more about carbon levy proposals for frequent flyer programmes as we aim to create a low carbon future.

We commit to reviewing, monitoring and reducing our own carbon impacts, both personally and professionally. Our partnership with Trees for Cities will continue as we pledge to have a tree planted on each holiday sold.

We are committed to collaborate with the Tourism Declares community, through learning and sharing better practice collectively.

Images by:

Scott Evans @scottsweb on Unsplash

Andreea-Maria Juganaru @andreeajuganaru on Unsplash

Liguria is a region in northwest Italy and its Mediterranean coastline, known as the Italian Riviera, stretches from Tuscany to the French border.

The Ligurian coastline is simply stunning. There are no beaches to speak about, but each little cove is just so pretty and inviting often with small ladders attached to a rock for direct sea swimming.

Ligurian food is delicious, with lots of seafood and vegetables, the region is famous for its tomatoes, olives, asparagus, peaches and artichokes. Speciality dishes often include pesto – and the pasta we had was served with both tomato sauce and pesto. 

The main reason we came to Liguria was visiting the famous Cinque Terre – five former isolated fishing and agricultural villages that are now the major attraction of the region. Just like Venice, the villages suffer immensely from over-tourism, hence our decision to visit them right after the borders opened post lock-down. 

We could even afford the luxury of driving there – something that is normally discouraged, due to limited parking spaces and narrow hairy roads. The drive is very picturesque but you do need to be a very confident driver. The roads are relatively new, as previously the villages could only be accessed by boat. As a travel agent, I would recommend taking a train instead by purchasing a Cinque Terre pass, allowing you  to take unlimited train journeys between villages and La Spezia as well as using hiking trails. Our favourite village was Manarola and many people specifically come there for a sunset drink.

During our stay we based ourselves in Santa Margherita Ligure, a really lively former fishing village with a great atmosphere and loads of seaside restaurants and boutique shops. 

We really enjoyed our stay at the elegant Grand Hotel Miramare, a member of The Leading Hotels of the World with views to die for. Our room with sea view and balcony was just so beautiful and comfortable. We loved both the sea water pool and the beach club – a real luxury, that not many hotels in the area can boast.

One of the most beautiful places in Italy, Portofino is only a few minutes away by boat or taxi. Or how about taking a scenic 40 min walk like we did?

The second hotel in the area that I  had a chance to visit was Belmond Hotel Splendido, without a doubt the most luxurious and exclusive hotel in the area with the views as splendid as the name suggests. Their rooms and suites exude sophistication and almost all of them have enchanting sea views.

As the hotel is located in an elevated position, there is no beach access, but guests have a chance to rent a private boat and go swimming anywhere they want, be it Cinque Terre or the gorgeous beach of San Fruttuoso. Alternatively there is an option to walk or take a short ride to the beautiful Paraggi beach, walkable from Grand Hotel Miramare also, we really enjoyed our dip in the sea there. 

I am really delighted that I had a chance to visit this beautiful area of Italy and will be definitely recommending it more to our clients. 

Give us a call on 0208 675 7878 to discuss.

Maryna travelled to Italy with her husband in July 2020

This guest blog was written by Tricia Barnett, Director of Equality in Tourism.

Equality in Tourism believes tourism should be fairer for women. We are a charity working to put gender on the agenda of global tourism. We want women all over the world to enjoy equal benefits of tourism, because in general they don’t. It’s not at all unusual for women to be working at the in the least well paid jobs with little opportunities for training. For example, a housekeeper in an award winning eco hotel in a country like Sri Lanka or Kenya might just earn £1 a day. She also might be struggling with a split shift, which means she hardly gets to see her children. But there are all sorts of ways that women can benefit from tourism and it’s so normal to see women selling their handicrafts or opening their homes for visitors to stay. For many of these women, tourism has been empowering.

Women farmers in Tanzania

But there are also people who live in successful tourism destinations who live in a parallel universe and have no idea how they might benefit from the visitors who are in a separate bubble. Equality in Tourism has our own path breaking project in the Kilimanjaro region of Tanzania. So many people come to climb the iconic mountain, but all around are impoverished families living a subsistence life. Many of these are farmers, and in Tanzania as elsewhere in the world, it is women who are the farmers. 

Four years ago we began work with a local women’s empowerment organisation, KWIECO ww.kwieco.com 

to train the most marginalised farming women in better farming methods, farming as a business, entrepreneurship and women’s empowerment. The objective was to help them create a co-operative which would supply the many local hotels and lodges with quality fruit and vegetables. Before training, they competed with each other in the market place to sell their produce to dealers. Prices were very low. So low, that when we first began work with the women and started a microfinance scheme, some couldn’t even save 30 pence.

Our business plan showed that the co-operative, Wamboma: Women Farming for Their Future, would be self sufficient in three years. They opened a shop. But then climate change created floods and drought that destroyed three crops. We raised money and now they have industrial sized greenhouses, drip irrigation, tanks and pumps. 

We were back on our feet. Until Covid-19 closed all the hotels and tourism came to a halt. 

We have always operated on a shoestring. But now we are stuck. The women are back in the market place and not getting the cost of their labour back as they sell at low prices once again. Having saved brilliantly and made use of their loans to send their children to university or buy a sowing machine or improve their farms, they can no longer save. What is such an important asset though, is that they have, for the first time in their lives, food security. 

We have had to think on our feet and the women would like to be trained to dry their produce and – a very western suggestion – to create farm boxes. All of this needs investment for training and equipment and a website, so we need to fundraise again. 

The results have been life changing. We would love to take the learning and share it elsewhere where women farm and tourism is a key industry.

Tricia at a weekly meeting in Namwai

The women, who were the most marginalised in their communities, are now sought out for their advice. They are managing the shop and their savings and their production. They are working together. They are challenging their men to support them better and are being supported to fight against gender based violence that has been rampant. It is quite wonderful to hear from the women how the project has changed their lives. Before the pandemic, a big adventure operator was organising for their tours to come to the villages and meet the women and see what they’ve achieved and to buy their produce. 

One day, perhaps you will be able to as well. You would be very welcome. 

Tricia Barnett 

www.equalityintourism.org 

Director 

Equality in Tourism

Tourists often visit a destination to seek authenticity - something that is genuine and original, to escape from their daily lives. The demand for real and authentic culture can have both positive and negative impacts on the destination.

Think of a time when you travelled abroad and saw a cultural event or activity. Was it authentic? Did you believe the locals genuinely carry out this practice? Or was it simply a performance that was staged for Travellers? This is the concept of Staged Authenticity. One of our Travel Writers, Sophie, visited Morocco to explore its thriving cultural heritage and discovered there could be a negative cultural impact of tourism to these performances.

With foreign influence and the development of Mass Tourism, Moroccans have started to lose their identity and have seen their culture diminish in order to suit the Western traveller, causing some negative socio-cultural impacts as locals copy and adopt tourists’ behaviour patterns & culture. Many Moroccans, especially the younger generation, have started to move out of their homes and migrate from rural to urban areas, developed by Mass Tourism, with the hope of a better job and the demonstrated Western lifestyle.

Staged Authenticity is a common concern in this destination!

Let’s take the example of my group trip to Morocco, which included a visit to a local village in Imlil (Atlas Mountains). A Berber welcomed us to his home, wearing his traditional white ceremonial dress, which is worn for special occasions for their Tea Ceremony. The owner demonstrated the Tea Ceremony and offered mint tea to everyone, a traditional welcoming gift to relatives and friends. Visitors may have been excited to see a local home & meet a villager and have the perception of going ‘behind the scenes’ and away from the touristic city-centre of Marrakesh. However, if the Tea Ceremony is a Moroccan tradition and the attire is typically worn for special events, do you think the experience was authentic? Should this practice be solely exclusive to residents? I came to the conclusion that The Tea Ceremony could have been staged authenticity, since it is developed by the demand for what is perceived as authentic and visitors having a desire to see the daily lives of natives.

Responsible Tourism shouldn’t mean you must question every aspect of your trip. It’s time to consider if your encounters with a local is a genuine engagement, or just a staged superficial one. Culture is ever changing, and tourism brings a renewal and preservation of cultural activities and traditions, as well as an increase in locals’ pride and confidence in their culture. Responsible Tourism is concerned with immersing yourself in a local culture, and sharing experiences and stories between the host and the guest. Locals build pride by sharing their cultural experiences and values, and travellers in return gain that authentic experience, but not necessarily from a traditional practice that is staged for the viewers in a resort or in tourist hotspots.

Next time you are planning a trip abroad, think responsibly and consider staying in local hotels or village houses, and eating out in local restaurants. Be culturally sensitive and encourage respect and interactions between travellers and hosts.

We’re on a mission to promote Responsible & Sustainable Tourism, so we love to discover amazing destinations that are in line with the way we think. If you’re hungry for some travel motivation and need some inspiration, we’re always here to help so don’t be afraid to make an enquiry!

(Sophie travelled to Morocco in March 2019)

The turn of the year has seen dramatic changes in everyday life, but it is okay to still be thinking about your next holiday! 

Travel is ever changing, which is handy for our fantastic clients, as there always seems to be something new to learn. That is why we travel, isn’t it? In essence yes, but your education starts well before you have arrived at the destination. Let’s straighten out the biggest misconceived term…

What is Sustainable Tourism?

It seems as if the term Sustainable has become a trendy corporate slogan, which has seen its meaning stripped to just being concerned with the environmental impacts of a product or experience. Now, add to this the confusing and diluted subsets of tourism, some of which include Eco, Green and Ethical Tourism. Don’t get us wrong, we love all the strides that have been made to raise awareness of sustainability in tourism, we just appreciate it can all be a bit overwhelming. Therefore, we understand that it has become increasingly harder to bracket ourselves into the type of traveller we want to be!

So what is sustainability in tourism? We believe it embraces the enrichment of the environment, economy and the society of a destination. Therefore, sustainability should be regarded as a responsible approach; not only provided by the supplier, but one adopted by the consumer.

If this is a philosophy you find yourself aligned with, perhaps check out our Responsible Global Tourist’s Guide.

Credit - Guillaume de Germain

Can travelling abroad be Sustainable?

If you’re really keen to escape the British Isles, here’s a few things to mull over –

Holiday for longer! It has become increasingly normal to work remotely, so why not consider preparing that presentation whilst relishing views of the Mediterranean? Need to finish that seemingly never-ending report? Perhaps the dulcet tones of tropical birds tweeting on the coast of the Indian Ocean will give you further inspiration. Less time travelling and more time to enjoy your immediate surroundings is good for your mental health. Staying in a villa, or short term holiday let, enables you to form your own social bubbles and manage the waste associated with cooking and cleaning (not just the dishes, but laundry too!). In fact, choosing a self-catering trip can greatly reduce food emissions than that of opting for an all-inclusive resort, where food waste is typically high.

These longer stays will also enable you to immerse yourself in the destination’s culture, which not only means you can learn more about the community, but local businesses will reap the rewards of a savvy-traveller.

Credit - Gary Butterfield

How can I reduce my Carbon Footprint?

As a conscientious traveller, we are all concerned about our mode of transportation. Of course, the biggest issue being flying! We know that catching a flight can be one of the most carbon-intensive associates of travelling, as the industry produces approximately 2% of global carbon emissions. So, if you’re unable to drive or catch a train, let us lend you some of our industry knowledge –

Choose an airline that has their own carbon offset program. The likes of Easyjet and Qantas make contributions (from your surcharge) to green initiatives, community support and investment in new technologies. British Airways and Lufthansa promote environmentally conscious partners, making the offsetting for their customer easier. Now, we’re of course not saying that carbon offsetting is the solution and we’re not asking our responsible traveller to shift the moral accountability for carbon reduction to someone else. We do believe that offsetting is one of a few tools at our disposal that can make changes across the travel community.

Why not pick an airline that has engaged in progressive technologies, regarding its aircraft and engines. Newer aircrafts, like the A320neo, have been adopted by the likes of Lufthansa and easyJet, and are far more fuel efficient.

Also, forget flying in business class! Abandon this lavish mind-set, as the extra space used to provide a reclining seat could easily accommodate an additional passenger in economy.

Finally, the greatest amount of fuel consumption during a flight is during the take-off. If you’re able to, opt for a direct flight. Not only will you have less faffing around in airports, you will also get to your destination quicker.

To put your mind at ease Travel Matters will plant a tree for every holiday booked, with our friends at Trees for Cities.

If you’re interested to see what your footprint is, here’s a Carbon Calculator, so you can estimate your next flight’s CO2 contribution!

Credit - Brett Zeck

We’ve arrived at our (Responsible Travel) Destination!

Remember, Sustainable tourism; refers to the safeguard of the environment and enhancement of the indigenous populace; concerning the welfare and progression of living circumstances and embracing an Eco-centric philosophy towards nature.

What we ask of our Responsible Travellers is to take this mind-set into their every holiday experience, from the planning phase all the way to the cocktails on the beach.

Travel matters, so be responsible!

We have been in touch with some of our favourite properties in the UK and are delighted to have secured some exciting complimentary add-ons exclusive to Travel Matters’ clients – from complimentary room upgrades, to complimentary use of an ice-skating rink, to some fizz on arrival. And the best thing of all - it costs the same as booking direct! Scroll down to see participating properties.
 
We also believe the best gift you can give is happy memories and time together and a getaway certainly ticks the boxes! Our Travel Matters gift voucher is perfect for someone special in your life and is available in the amounts of £75 or £150. Email us to purchase one.
 
We have pulled together a selection of our favourite hotels across the UK to bring you a variety of hotel choices. Choose your voucher amount and let the recipient book a hotel and date that suits them.
 
Whatever they choose, it's sure to delight!
 
And if they can’t decide, we at Travel Matters will be delighted to share our expertise and knowledge. We work with Belmond, Four Seasons, Alexandra Hotels, as well as small independent properties, all in beautiful locations and with outstanding facilities.
 
Dunalastair Hotel Suites

Whether you’re planning a relaxing break or looking for a chance to conquer the hills, mountains and lochs on a once-in-a-lifetime adventure holiday, there is no shortage of things to see, do and explore when you stay at Dunalastair Hotel Suites.
A popular destination for walking, cycling, shooting and fishing holidays in Scotland, the picturesque village of Kinloch Rannoch near Pitlochry is surrounded by extraordinary natural beauty spots, activity centres and unique visitor attractions.
Travel Matters’ clients receive:

• A room upgrade on arrival (subject to availability)

• Complimentary afternoon tea

The Lanesborough

Awarded No. 1 Hotel in London in the Travel + Leisure World's Best Awards, on the doorstep of Hyde Park, just a short walk from Harrods and Harvey Nichols the hotel is home to 93 luxurious suites and bedrooms, Michelin-starred Céleste restaurant, the vibrant Library Bar and Garden Room and the magnificent Lanesborough Club & Spa.
Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Complimentary breakfast

• Bottle of Champagne on arrival

• £70 credit per room for F&B or Lanesborough Club & Spa

• Late Check out to 3pm

NoMad, Covent Garden London

What an exciting new opening! NoMad London is now accepting reservations for stays beginning 1 December 2020!
Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Welcome amenity upon arrival

Farncombe Estate, The Cotswolds

Perched high above the village of Broadway lies Farncombe Estate – a glorious sprawl of forest and field, riddled with rambling trails and cycle routes and home to Dormy House, Foxhill Manor and The Fish.
Whether you’re looking to get the gang together for a getaway with a difference or enjoy a marvellous mini break with a loved one, this 400 acre playground is waiting for you.
Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Glass of Champagne or gift on arrival

The Gallivant, Rye

The sand between your toes. Sky and beach as far as your eyes can see. Wonderful food made with love. Deeply comfortable beds. Beautiful rooms and a team that are here to make you smile. All these things in abundance.
Travel Matters’ clients receive:

• Welcome glass of English sparkling wine

Beaverbrook, Surrey

This firm family favourite of ours have joined forces with the Bear Grylls Survival Academy, as well other specialists, to offer a wide variety of indoor and outdoor activities designed to bring people closer together. From bushcraft and survival skills to teamwork challenges, we can help make your next corporate event one to remember.
Travel Matters’ clients receive:

• Complimentary ice-skating rink

• Bottle of ‘Beaverbrook Bubbles’ in room

• Complimentary mini bar

• Complimentary early check-in and late check out (subject to availability)

• Upgraded high-speed Wi-Fi

Gleneagles, Scotland

A charming country estate, a rural family adventure, a luxurious escape for friends, a cosy couples' retreat, a home from home – Gleneagles is a luxury 5 star hotel like no other.
Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Complimentary breakfast

• Welcome hand-made Glen & Co chocolates

Great Fosters, Surrey

Great Fosters is an endlessly charming Tudor estate steeped in royal history and located just outside of Windsor in the heart of Surrey. Set in 50 acres of iconic gardens and grounds, complete with listed topiary mazes, a fountain, Saxon moat, Japanese bridge and even a sundial gifted to the Estate by Sir Francis Drake himself, the instantly recognisable red-brick facade and chimney tops of Great Fosters is a sight to behold indeed.

Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Complimentary Full English Breakfast for two daily

• Bottle of champagne in room

• Early check-in/Late check-out (subject to availability)

• Complimentary Wi-Fi

Alexander House, West Sussex

Escape to the great British countryside and visit this Jacobean manor with 120 acres of beautiful gardens for you to explore. This extraordinary 5 Red Star hotel is the perfect destination for a romantic getaway, a relaxing spa experience, a grand celebration or an intimate gathering with the ones you love.

Travel Matters’ clients receive:

• Complimentary upgrade on check-in (subject to availability)

• Complimentary Full English Breakfast for two daily

• Bottle of champagne in room

• Early check-in/Late check-out (subject to availability)

• Complimentary Wi-Fi

Get in touch to book or purchase a voucher!

Tel: 0208 675 7878

Email: info@travelmatters.co.uk

The island of Corfu, or Kerkira how it is known in Greek is the northernmost of the Ionian islands. Being so close to the mainland the island is very verdant and fertile, with orange and olive groves covering large areas of the island. I also loved how rugged the shoreline was, with picturesque wild beaches hiding in pretty coves.

Beautiful beach in Southern Corfu

Being a mountainous island, Corfu has several stunning viewpoints with views stretching to the mainland Greece and neighbouring Albania. In fact, day boat trips to these two destinations are very popular along with an alternative of visiting Paxos and Antipaxos. The sea around these islands is stunning, the water is so turquoise that this stretch is often called Mediterranean Caribbean. It really is dreamy and numerous caves add even more to the experience. No wonder renting a boat is a very popular past time in Greece!

One of the main reasons why this island is so good for families is that it never gets too hot, even in summer the average temperature is 29-31 degrees – very comfortable compared to the southern islands. Having travelled in mid-September we were spoilt by hot and sunny weather but Corfu is excellent for spring breaks, too, when the hypnotising smell of orange blossoms fills the air. The average temperature in April is 20 degrees and is ideal for exploring Corfu old town. This UNESCO heritage site is the perfect example of Byzantine and Venetian architecture. Having travelled to Venice back in July, it was astonishing to see how similar the buildings looked! Corfu old town is built between two ancient fortresses and is resembling an open-air museum.

Lunch at a local taverna

Did you know that Prince Philip was born in Corfu and you can visit the historical Mon Repos palace where he spent his early days?
I highly recommend hiring a car or a quadbike and explore the island. I especially loved the unspoilt southern cost, covered in pine and olive trees – beach hopping there was the highlight of our trip and we particularly liked the secluded Rovinia beach.

Steps to Rovinia Beach

It is a bit of a hike down the hill, but totally worth it! Another trip highlight was stumbling on Halikounas lake full of flamingos!The Korission lagoon attracts thousands of flamingos every year and the best time for bird watching is between May and early October.

Halikounas lake

The hotel we chose as our base was MarBella Corfu, a very comfortable and popular family resort that is one of our best sellers in Corfu. The location is very scenic, overlooking the mainland and away from the hustle and bustle of busier parts of the island yet only 30 min away from Corfu town and the airport by local bus or a taxi. The resort offers several board basis options from Half Board to All inclusive. We went for Half board allowing us to have lunch in local taverns and enjoying buffet dinner at the hotel. We found the buffet to be really good, always with generous portions of Greek salad, good selection of grilled meats, fish and vegetarian dishes.

The menu was changing daily and we never got bored with the food choices available. All-inclusive clients have a chance to dine at the a la carte restaurants three times per week, as well as have other additional benefits, so upgrading is really worth it. 
Marbella Corfu boasts a blue flag beach and we loved the options of swimming off the pebble beach as well as diving right into the sea from the platforms. 

Beach at MarBella Corfu

Our Superior Seaview room was very comfortable and contemporary, with a balcony overlooking the sea. We really enjoyed our holiday to Corfu as it was a fantastic balance between relaxation and exploring. 

Give us a call on 0208 675 7878 to discuss your next holiday.

Maryna travelled to Corfu with her husband in September 2020

Venice needs no introduction, if you ask what the most famous city in the world is, I am sure it will come right at the top of the list.

As well-travelled as I am, I have never been to Venice before. One of the main reasons was over-tourism – Venice has been known to receive over 20 million tourists per year, particularly shocking considering its local population is only 55,000. But with the ban on cruise ships and diminished crowds post lockdown, I thought that there was no better time to go.

I don’t think all people realise that travelling to Venice is not just about the city alone, but also about the numerous islands scattered around it. Venice itself has a very unique geography and is sprawling over 118 submerged islands connected by over 400 bridges. Everything there is managed by waterways, from public transport to emergencies – we purchased a Vaporetto Pass during our stay. A Vaporetto is a form of public transport in Venice, like a bus or a tram in the UK. They have numbers as well as dedicated stops and a time table. With an outside seating area and fresh sea breeze, it is a far cry from the miserable commuting we are used to here.

A 24-hour Vaporetto Pass costs 20 Euros and this is such an enjoyable way to hop on and off whilst exploring the beautiful islands of the Venice lagoon. Alternatively, why not treat yourself and hire a private boat with a guide?

We visited three of the islands during our visit. Burano turned out to be our favourite, just so picturesque with its canals and colourful houses, it has a real fishing village feel and is famous for its lace-making. It takes about 45 minutes to reach it from Venice.

If you are looking for a trattoria to eat like a local, Burano is known for their seafood dishes, the most famous of which is the “risotto de gò”: the broth in which the rice is cooked is extracted from the “gò” a fish typical of the Venice lagoon.

Torcello is located only a few minutes away from Burano and is very rural and green in comparison and is a beautiful spot for lunch – if you haven’t been treating yourself already to some Risotto de go! We were particularly delighted with a carafe of locally produced Prosecco served from a tap!! ! Due to the density of buildings, Venice itself can’t boast of much greenery, which is why Torcello provides a very contrasting experience with its peacefulness, loud crickets and vineyards. The island is sparsely populated and provides an interesting glimpse into island living.

Tourists come to visit the Basilica di Santa Maria Assunta, with its Venetian-Byzantine mosaics and the views of nearby Burano from the bell tower, or to check out the Ponte del Diavolo, a bridge with no parapets, and the stone seat known as Trono di Attila. 

And lastly we visited Murano the island closest to Venice that has been famous for centuries for its glass making. 

When in Venice do not miss out on visiting these islands. If only we had more time to visit other nearby islands like Lido, where Venetians go for some beach time. 

We had a chance to experience two properties in Venice. We were beyond impressed with our stay at Aman Venice. Arguably the most exclusive hotel in Venice, this historic palazzo has the largest front garden overlooking the Grand Canal in the city and only 24 keys. The rooms are contemporary and very spacious with the most comfortable beds and a free minibar. With the limited number of rooms and a great number of common areas, one does feel like a valued guest of a Venetian prince. I can’t recommend it highly enough for the discrete yet attentive service, fabulous cuisine and the tranquil atmosphere. A very special property for special occasions!

The second property was the lovely Londra Palace overlooking the Lagoon. It is a member of the prestigious Relais and Chateaux group and a perfect option for those looking to stay in the very centre of the city – St Mark’s Square is literally around the corner and a Vaporetto stop is just in front of the hotel. The hotel is charming and intimate, each room unique due to original architecture but always comfortable and with beautiful views, be it the lagoon or the red roofs of the city. We loved our room with a balcony overlooking the lagoon!

For sure our trip to Venice was enjoyable, even more so with a chance to visit all these pretty islands. Can’t recommend it enough!

Call us on 0208 675 7878 to discuss your holiday to Venice!

Maryna travelled to Italy with her husband in July 2020

Africa specialist tour operators have come together to support African rangers & wildlife by embarking on a cumulative bike ride which is being kick-started with an initial Land’s End to John O’ Groats challenge starting at 9 am on 15th August 2020 where a core peloton of 10 people will be joined by 40+ others, all of whom are combining mileage working towards a 30,000KM total – the equivalent of circumnavigating Africa.

Ride 4 Rangers is an initiative by the UK Africa Travel Industry in aid of Tusk which will see the team ride the 874 miles from Land’s End to John O’ Groats and is inviting hundreds of fellow Africa Travel industry professionals, Africa and wildlife lovers to join them on the way. The ride is part of the wider Wildlife Ranger Challenge, launched to support thousands of wildlife rangers across the African continent to face the threats posed by the Covid-19 pandemic. Through the Wildlife Ranger Challenge, every pound donated to Ride 4 Rangers will be matched by the Scheinberg Relief Fund.

We miss our incredible opportunities to connect with nature and animals on an unbelievably intimate level. The African continent has been beyond generous to all its visitors over the past 150 years, hosting us and enchanting us each and every time. This time, it is our chance to give something in return and help support our beloved Wildlife Rangers.

Kenya’s number of elephants have more than doubled since 1989 thanks to a mission to stop poaching. All of these conservation efforts have had positive outcomes over time however, because of a decrease in the number of international tourism, the very animals we’ve been protecting for so long, are now at risk. This is our chance to make a difference and participate in a not only charitable activity, but also an experience that will benefit our mental and physical wellbeing. Cycling has countless proven benefits such as increased cardiovascular fitness, increased muscle strength and flexibility, improved joint mobility, decreased stress levels, improved posture and coordination.

Alongside the Land’s End to John O’Groats ride, 15th August also marks the start of a series of global Ride4Rangers events and activities where Africa and wildlife lovers across the UK, Europe and 9 African Nations (Kenya, Tanzania, Ethiopia, Uganda, Namibia, South Africa, Zimbabwe, Zambia and Mozambique) are getting involved clocking their own miles and raising vital funds.

The route will journey throughout the UK from Land’s End to John O’Groats via traditional LEJOG routes. For the full map visit:

 https://ridewithgps.com/routes/33296734 

Wondering how to get involved?

Visit www.ride4rangers.com

15 Aug–29 Aug Join all or part of the ride from Land’s End to John O’Groats

or

Do your own Ride 4 Rangers at home, in a park, around your garden 5, 10, 20, 50 KM

Ride 10KM, Donate £10, Nominate 3 People

or

Simply donate on our crowdfunding page

The path to change is a journey and lasting solutions take time. For over twenty years, we have been actively advancing holidays which have been pushing towards a more just, equitable, and sustainable future for all. We are now standing alongside a coalition of six leading organisations that have made their global mission to place destinations at the very centre of their recovery strategies. The Future of Tourism Coalition is a collaborative effort to chart a new, more sustainable direction for tourism and shift the status quo. The Coalition is comprised of six non-governmental organisations The Center for Responsible Travel (CREST), The Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, The Travel Foundation.

The Future for Travel Coalition has will support the industry by providing the tools, guidance and collaboration to ensure a stronger path forward and encourage a diverse and inclusive set of signatories to sign on and share their perspectives and experiences to collectively work towards building a more sustainable way of exploring the world in a more conscious and responsible manner.

The Coalition has collaboratively developed and launched a set of Guiding Principles that outline a bold vision for tourism's path forward. The 13 principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends.

The Coalition is calling upon tourism agencies, travel companies, governments, investors, non-governmental organisations, and destination communities to sign on to these Guiding Principles. By voicing our commitment, signatories agree to align their strategies and actions behind this transformative set of principles as we attempt to move forward from the COVID-19 pandemic. We can only make a positive change on a large scale if we act in unity and transparency.

If you feel like you as an individual or the organisation that you work for might be interested in pledging your support, you can become a signatory here.

Our world is being shaken. Writing personally, Covid 19 has given me the chance to reflect on my actions, goals and ambitions, questioning my individual place and role in society. Adding to the pandemic fear, there are the demonstrations and protests around the globe, speaking out against racial inequality with the Black Lives Matter Campaign. Both have impacted society in a great wave, fuelling a sense of social discomfort and pain.

As an owner of an established travel business, I've certainly wrestled with thoughts and unanswered questions about the future, especially the industry I only really know - travel & tourism. On the environmental impact, realising the stark reality of the negative impacts of tourism, I signed a declaration Tourism Declares a Climate Emergency at the start of 2020. Bitter sweet that a global pandemic has brought the travel and tourism industry to a virtual standstill, with lack of demand for airlines, cruise lines, hotels, railways, car rental companies, tour operators and travel agencies like Travel Matters, my business.

Travel Matters - established 21 years

On the social impact, I am reminded of the International Institute For Peace Through Tourism (IIPT) a not for profit organisation dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation. A movement to preserve heritage, create poverty reduction and heal the wounds of conflict through initiatives to help bring about a peaceful and sustainable world.

As I see the world opening up again to the movement of people, I realise that I have my greatest opportunity to do things better. To use common sense, to be responsible and mindful when I travel, respecting the host communities I visit, remembering that it’s their environment, their destination I pass through, sensitive to the land & nature around me, enhancing my knowledge of other countries and cultures. This code of conduct and awareness should apply to how I live at home as well as when I travel. The Make Travel Matter campaign was created to help with those tips and ideas. It’s a campaign that I have wanted to share with everyone who knows me personally, as well as those who I have not met.  

Women heading off to pick tea

Early in 2020, Travel Matters partnered with Jump, the UK’s leading supplier of employee engagement programmes that drive sustainable behaviours within a range of industries. From corporate employers to university students, Jump has a proven record of 15.2 million positive actions recorded. By promoting Jump within the travel industry, we’d love to drive positive change across the entire sector. As part of our Make Travel Matter campaign, we’re actively encouraging other industry partners and travel companies to look at their impact, producing a chain effect in the travel sector. A focus on behavioural change is the main ambition of this initiative. The travel sector, pre covid 19 employed over 300 million people globally. As a result of the coronavirus pandemic, the global travel and tourism market is predicted to see a loss of over 100 million jobs worldwide in 2020 alone. It’s utterly devasting, however, I cannot give up hope.

Travel Matters partnership with Jump

What else can we do at Travel Matters? We’ll continue to engage with travellers who are keen to broaden their perspective, venture to new places, connect with new people, learn about different cultures and heritage as well as build international relationships. We know all too well that nothing changes the way you view your own life experience like seeing the way other people live. Your visit to a destination can provide an important source of income and sometimes the most important stream of revenue in many countries and regions around the world. Tourism creates many job opportunities and we can’t forget that.

In conclusion, despite the setbacks, doubts and fears, I’m persevering in my role within the travel industry as a business owner, keen to be a kind global citizen, eager to participate in IIPT’s vision of the travel and tourism industry – to become the world's first global peace industry; sharing the belief that every traveller is potentially an "Ambassador for Peace.”

Karen Simmonds is the owner of Travel Matters

Coronavirus, as well as other preventable diseases, is hitting some of the world's poorest countries and most vulnerable people; many who live in crowded conditions, with limited water, sanitation and health care. These people are also often living day to day, without enough savings or food to be able to stop working and stay at home. People are affected by coronavirus financially as all travelling has stopped, bringing economies to a halt. We want to help the millions across the world who do not have access to safe water let alone hand washing facilities or soap. We created a campaign to help the communities we’ve all visited, engaged with and learned from throughout our visits and holidays over the years. We felt the need to do something practical in these challenging times. In response to that need, we decided to set up a donation page, requesting for your generosity.

At Travel Matters we have sent you to places far and wide as well as travelling to many destinations all over the world ourselves. We have seen with our own eyes the communities in deprived areas of the globe. So with the spread of the coronavirus right now, the situation is utterly heart breaking.

I started Travel Matters and the campaign Make Travel Matter because I love travel, I love connecting to people, learning about new cultures and I care about people. The travel & tourism industry inspires us, connects us, creates new opportunities and jobs within communities. When done responsibly, it can be an industry that is beneficial to all.

The coronavirus outbreak is affecting everyone in the world. We are told that hand washing with soap is the first line of defence against the spread of infectious diseases like COVID-19, yet millions across the world do not have access to safe water let alone hand washing facilities or soap.

We will support the communities we work with, helping to provide safe water, better sanitation, food and hope. Our charity partners are Just a Drop, Empart UK & The Travel Foundation.

Please help to support our beloved communities around  the world. We want to be positive change-makers for the people and the planet and when it is safe again, we can travel with intention and purpose. Click the button below to check out our Just Giving page.